Influence & Impact

Research is a ‘people’ business: it’s built upon relationships and influence.  Clients, whether internal or external, will listen to, and be influenced by, those who sell the benefits to them of doing so, who deliver their definition of ‘value’ and whom they trust and respect.  The astute researcher therefore recognises the importance of the ‘emotional’ elements of business (communication, relationships, influence and impact), and knows how to leverage these for both personal and organisational

All of this becomes even more crucial, and challenging, when you are trying to influence remotely.  Discover the key tools, skills and tactics of effective influencers and how to apply these to your own stakeholder relationships, particularly when those have to be maintained and indeed strengthened in a virtual environment.  This highly interactive workshop will give all participants the opportunity to discuss the theories and how to apply them in practice, identifying tangible areas for development.

Learning outcomes

You’ll leave this bite-size, half-day masterclass:

• Understanding some of the fundamental skills & tools of effective influencers
• Appreciating the importance of influencing where it matters
• Having increased your emotional intelligence by identifying your ‘default’ influencing style/s & recognising the wider range of skills, tactics & types of power available to you
• Being able to analyse the different stakeholders you want to influence
• Learning how to develop & strengthen trusted relationships, by clarifying what your key stakeholders define as ‘value’ in order to be seen to deliver it
• Being able to sell the benefits to those stakeholders of being influenced by you
• Doing all of this through both face-to-face and virtual / remote channels
• With tangible action plans that, once implemented, will make a real difference to the scope and scale or your own personal influence & impact and the success of your business relationships

Who will benefit?

Anyone wanting to develop successful business relationships through effective influencing, or to have greater impact, confidence and assertiveness in those working relationships, particularly when operating in a virtual environment.

Learning methods

• Tutor presentation
• Group discussions
• Paired activities

Trainer bio

Danny Wain

Danny Wain specialises in learning and development / HR consultancy, and trains & coaches in a range of business and relationship skills. Prior to founding Daniel Wain Consulting Limited in 2007, he was a researcher for nearly 20 years. After working for IMR (now part of the WPP Group), he joined Research International (RI) in 1992. Danny spent his first decade with RI as a researcher then business developer, focusing upon customer relationship research, service measurement and mystery shopping. His clients included Royal Mail, Audi, Boots, Virgin, Chanel, Next and BT. His last role at RI was as Worldwide Director of Learning & Development (L&D), responsible for developing and driving RI’s L&D strategy across its global network.

Testimonials

"Very useful training to make you more comfortable outside your comfort zone."

Marta C - Unilever, November 2022

"Insightful, fun and making you feel better equipped than 24h ago."

Maher Beltaifa - Coca-Cola, November 2022

"Interesting, practical and insightful."

Amanda Peet - GfK, November 2022

"Really thought provoking and helped simplify challenges that before I didn't know where to start."

Emily Gribble - BT Group, October 2021

"This course is practical and ready to apply, it is relevant across several situations, not just in the workplace."

Amina Khan - M&C Saatchi World Services, May 2021

"An clear and engaging training day with immediate application."

George Randell - Rainmakers CSI, May 2021

"An interactive, engaging look at how to build an influencing mindset, and increase skills around assertiveness, listening and questioning."

Gill - IFF Research, May 2021