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Asking Smarter Questions is a new training course from award-winning author and trainer Sam Knowles, which champions the art of curiosity, setting out the six Universal Principles that make every question count.
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.
This course will give anyone new to questionnaire design a solid framework of understanding of the key principles and common challenges. It will build confidence and practice in spotting weaknesses so the main pitfalls are avoided.
Storytelling is a key research skill with videos one of the most effective ways to engage buyers. Learn how to create compelling videos on this course.
Unless you’re consciously including people, you’re almost certainly unconsciously excluding people. This course will empower you to confidently take an inclusive approach to any research study, no matter how big or small.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.