MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
The new
Research Live
is an investment
in the sector
Our events
Conferences
Generation A-Z 2025
Engage the next generation with actionable insights.
Unpack research methods that truly resonate with younger audiences and explore key trends shaping the world of Gen A-Z. Discover authentic approaches to connect with this generation and design research that delivers actionable insights.
Thursday 27 February
London
09:00–17:15
Conferences
MRS Annual Conference 2025 – SHAPING OUR FUTURE
MRS Annual Conference 2025 will look into the future.
We’ll explore future industry frontiers, showing how to secure your place. Celebrate the sector’s strengths, core skills and USPs while considering how today’s decisions shape tomorrow’s opportunities.
Tuesday 11 March
London
08:15–16:05
Conferences
CX|UX|MR Conference 2025
Bridging insight silos to supercharge experience
Customer experience (CX) can make or break a business. Uncovering insights and understanding customer needs helps shape seamless brand, product and service experiences that drive satisfaction, loyalty, and growth.
Thursday 27 March
London
09:30–16:40
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Moderating Masterclass for Beginners
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
Monday 24 February
Virtual training course
09:00–17:00
Training
Finding the Story in the Data
Take information and find key messages through taught material and 'hands on' learning.
Tuesday 25 February
Virtual training course
09:30–16:45
Training
Artificial Intelligence (AI) Essentials for Market Research: From Basics to Practical Application
Unlock the power of AI and discover how it can transform your market research with practical, easy-to-use tools.
Thursday 27 February
Virtual training course
09:30–16:00
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©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk