Social Media in Market Research

This course enables you to develop an awareness of how data generated through social media and online communities can be used to develop consumer insights. By the end of the course, you will be able recognise, understand and use a whole range of tools and techniques. This course includes practical learning through exercises and case study examples.

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

Learning outcomes

• Navigating the social media landscape
• Leveraging social listening monitoring tools
• Analysing social data using quantitative and qualitative approaches
• Using online communities  for market research
• Understanding best practice

Who would benefit

Researchers who wish to embrace the changes and opportunities being created by social media.