MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
Our events
Conferences
AI: Powering Up Insights 2025
Our annual AI conference showcases the innovative ways in which AI is reshaping market research.
AI continues to reshape insight generation. This one-day conference will evaluate the potential for AI in market research, highlighting innovative applications trailblazers are employing now and future applications the sector is working towards.
Thursday 23 January
London
09:00–17:00
Conferences
Semiotics and Cultural Insights 2025
Feed your creativity with fresh perspectives on how to apply semiotics to a wide range of business challenges.
Discover how global brands are applying semiotic and cultural analysis to product and service development, branding and marketing. Examine methodological journeys and discover how research outputs are delighting stakeholders and helping brands connect with new audiences and re-engage core customers.
Thursday 13 February
London
09:00–17:00
Conferences
Generation A-Z 2025
Engage the next generation with actionable insights
Unpack research methods that resonate with younger audiences. Examine the key trends shaping the world of Gen A-Z and design research that delivers actionable insights.
Thursday 27 February
London
09:00–17:15
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Creating Compelling Insight Stories
Create stories that showcase the brilliance of your insights and result in highly engaged audiences.
Monday 03 February
Virtual training course
13:30–15:30
Training
Presentation Delivery Skills
Increase your confidence in delivering high-quality client presentations.
Wednesday 05 February
Virtual training course
09:30–17:30
Training
Running a successful research project
Get the most from your project by making good research and project management decisions at every stage.
Thursday 06 February
Virtual training course
09:30–16:00
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15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk