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AI resources for market research

Find practical guidance and examples of how to use AI in market and social research.

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B2B Research Conference 2026

Solving complex business challenges with smarter insight

Today’s business landscape is being shaped by economic uncertainty, technological disruption, changing customer expectations, and far-reaching organisational transformation. For B2B research practitioners, this means clients’ questions are more complex, the timelines shorter, and the stakes higher than ever. And in a world of complex, multi-layered business questions, a single methodology is rarely enough.

Wednesday 23 September
London
09:00–17:00

Conferences

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Behavioural Science Summit 2026

Beyond Awareness: Designing Behaviour Change for Commercial and Social Impact

Organisations are increasingly turning to behavioural science to better understand how people make decisions in real-world contexts, and in many cases to influence and shape those behaviours. For practitioners, demonstrating commercial value, measurable impact, and methodological rigour has become essential to establishing credibility with stakeholders and driving impact.  

Thursday 24 September
London
09:00–17:00

Conferences

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Foresight Conference 2026

Where futures and insights converge.

Stakeholders want more for less and increasingly expect integrated research which combines insight with foresight. It’s no longer enough to explain the present. In disruptive and volatile times, organisations need insight that also anticipates what’s next.

Wednesday 14 October
London
09:45–16:45

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Tackling data fraud in market research

The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.

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