MRS offer an exciting blend of both online and face-to-face conferences so you can choose how you want to stay tuned into the latest trends and effective new thinking in our sector.
Our annual AI conference showcases the innovative ways in which AI is reshaping market research.
AI continues to reshape insight generation. This one-day conference will evaluate the potential for AI in market research, highlighting innovative applications trailblazers are employing now and future applications the sector is working towards.
London
Thursday, 23 January
The MRS Leaders Forum will be a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
London
Thursday, 06 February
Feed your creativity with fresh perspectives on how to apply semiotics to a wide range of business challenges.
Discover how global brands are applying semiotic and cultural analysis to product and service development, branding and marketing. Examine methodological journeys and discover how research outputs are delighting stakeholders and helping brands connect with new audiences and re-engage core customers.
London
Thursday, 13 February
Engage the next generation with actionable insights
Unpack research methods that resonate with younger audiences. Examine the key trends shaping the world of Gen A-Z and design research that delivers actionable insights.
London
Thursday, 27 February
MRS Annual Conference 2025 will look into the future.
We’ll explore the new frontiers that suppliers and in-house teams will be operating within and show you how to secure your place in this future landscape. We’ll celebrate the sector’s strengths and achievements, showcasing its core skills and USPs. We’ll consider how today’s decisions will shape tomorrow’s opportunities.
London
Tuesday, 11 March
Putting your customers front and centre is at the heart of joined up CX|UX|MR strategies. This event champions new ways of working that break down research silos and facilitate joined up insight delivery. We examine the synergies and tensions between disciplines and demonstrate how a holistic insight approach can accelerate the journey towards greater customer/user centricity.
London
Thursday, 27 March
At this year’s Equality Summit, we’ll spotlight new research that is closing the equality gap in society. Our focus is on projects that are advancing business and government equity, diversity, and inclusion (EDI) commitments; ensuring fair and inclusive product and service delivery to all communities.
Thursday, 15 May
The MRS Leaders Forum will be a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
London
Tuesday, 20 May
The MRS Leaders Forum will be a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
London
Thursday, 11 September
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MRS Annual Conference 2024, Applied Transformation, will celebrate all that is excellent in our sector and address the transformative issues facing agencies and in-house teams.
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Unlocking Significance & Decoding Cultures
Join the MRS for a day of case studies from around the world, demonstrating how semiotics and cultural research are solving multiple branding and communication challenges. Hear how brand leaders are engaging new audiences by recoding messaging into modern, nuanced narratives. Examine the impact AI will have on visual culture and the implications for semiotics and cultural analysis.
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AI continues to reshape insight generation.
Join MRS for a showcase of real-world case studies that demonstrate innovative and transformative applications of AI in market and consumer research.
Get Ahead of the Curve: Navigating the Future of Insight
Step into the future with the &more network’s flagship event; the &more Virtual Conference.
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Placing customers front and centre
Sometimes, only qual-led research programmes can deliver the agility and depth of insight needed to thrive in a consumer landscape which is shifting faster than ever before.
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Capturing lived experiences & fostering empathy with audiences
Join MRS for a day packed with new case studies that demonstrate the value of using digital ethnography to capture in-the-moment, and in-context behavioural insights. Find out how to optimise the planning, management, implementation and impact of digital ethnography and how to build organisation-wide empathy with key audiences.
Increasing weather incidents, supply chain shortages and the cost-of living crisis have shifted citizens’ priorities when it comes to sustainability. Consumers want to see sustainable practices and products in the market but set against financial pressures it is not always clear how brands, service organisations and government should approach this call.
Delighting internal customers with a world-class in-house research function
Eight unmissable sessions addressing the top operational, strategic and methodological issues facing client-side teams. Find out how to deliver a responsive, innovative and impactful first-rate research function that is trusted and relied upon by the C-Suite.
Powering decisions at speed and scale
MRS presents a day of case studies and discussion examining how to scale, accelerate and enrich insight using AI, big data and analytics. Examine methodologies and outcomes from insight teams that are fusing datasets, extrapolating insight using predictive techniques and experimenting with large language models (LLMs) and other AI techniques across research projects.
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Explore new ways that break down research silos to deliver greater customer understanding. Hear how a new insight approach can accelerate the journey towards customer centricity at CX/UX/MR Conference 2023.
Purchase this on-demand webinar today.
As metaverse hype becomes (virtual) reality, this conference explores the implications for consumers, brands and research. How can we prepare for it, what can we expect from it and what opportunities and challenges lie ahead?
At this year’s Equality Summit, we’ll spotlight new research that is closing the equality gap in society. Our focus is on projects that are advancing business and government equity, diversity, and inclusion (EDI) commitments; ensuring fair and inclusive product and service delivery to all communities.
Thursday, 15 May
We will again be running the popular MRS Professional Webinars and Speaker Evenings in 2025.
We are now searching for an exciting line-up of engaging and expert presenters for next year’s events.
Benefit from the richest sector and practice expertise
As the most active supplier of events and networks for UK market research, MRS helps more than 10,000 professionals a year find inspiration, practical help and profitable new relationships.
Our events are idea generators and celebrate creativity, innovation and problem solving. They play host to some of the most charismatic individuals in the research and business world – all eager to share their expertise and inspiration with you.
Discover exciting ways to meet traditional challenges and make significant breakthroughs in your business, your career and your work.
For well over a decade, MRS one day conferences have helped providers and buyers understand and capitalise on fast-moving research sectors. Moving to digital delivery has not compromised this. We remain committed to keeping the research world galvanised and inspired by delivering an annual programme of one day events.
Attending an MRS conference will give you access to some of the best business minds, as they share illuminating case-studies that trigger innovation, uncover new solutions to old problems and generate compelling debate.
Every year, MRS brings the research world together for a celebratory and wide-ranging festival of ideas, talent and business. This flagship event showcases compelling case-studies, ground-breaking approaches, insightful debate and valuable networking.
With the world changing at speed, the conference often has a primary objective or master theme, but this is never a constraint. With a variety of formats, content and approaches, you are guaranteed an event that stimulates, informs, entertains and engages.
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