ePrivacy

The Privacy and Electronic Communications Regulations 2003 cover the use of unsolicited emails and text messages, and require consent for the use of “cookies” by websites.

MRS has developed detailed guidance on the application of this legislation to market social and opinion research.

Guidelines on the Privacy and Electronic Communications Regulations 2003

Privacy and electronic communications: some key points

• Unsolicited emails or SMS for marketing purposes cannot be sent without prior consent.
• Sample for telephone marketing must be screened against the Telephone Preference Service (TPS).
• There are exemptions for existing relationships.
• Emails, SMS and telephone calls for research purposes are unaffected.
• Consent required for use of cookies on websites since May 2011.

Monitoring interviews

Some frequently asked questions on RIPA 2000 (The Regulation of Investigatory Powers Act 2000).