The largest ever MRS Oppies took place at Drake & Morgan at Kings Cross, on 26 September.
We welcomed over 300 guests who enjoyed a fantastic evening, recognising the unsung heroes of research for their important contributions that keep the sector running.
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WINNER – Cobalt Sky
The judges said: “Cobalt Sky stood out with their holistic approach, including their ‘Right on Time, First Time’ commitment. The metrics for project delivery times, budgets and communication are all very impressive. This is supported by a robust approach to the MRS Code of Conduct, data protection and ISO standards plus strong commitments to EDI and sustainability.”
HIGHLY COMMENDED – Potentia Insight & Sense:lab
Finalists
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WINNER – Samantha Morrisroe, IFF Research
The judges said: “Samantha has made a huge impact, displaying exemplary leadership attributes in fostering a highly inclusive and positive working environment. Using strong collaborative skills, she works tirelessly and with great enthusiasm, always with the wider team in mind, bridging the gap between Research and Operations.”
HIGHLY COMMENDED – Verity Game, Strat7 Incite & Cassandra Rankin, Ipsos UK
Finalists
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WINNER – Ipsos
The judges said: “Ipsos showcased ingenuity, innovation, and commitment to new techniques on their Early Life Feasibility study of infant development. The results will be invaluable in shaping the methodologies employed in the upcoming large-scale birth cohort study. The fieldwork team demonstrated great agility, creativity and skill and should be proud of this well-deserved win.”
HIGHLY COMMENDED – Prevision Research
Finalists
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WINNER – Giraffe Insights
The judges said: “Giraffe Insights have excelled in their access and engagement of young audiences. Using an AI tool to adapt language to different age groups informed by academic theory and real-world experiences. Participation increased by 70% and greatly improved the quality of the research.”
HIGHLY COMMENDED – Cobalt Sky
Finalists
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WINNER – Stravito
The judges said: “Stravito has developed and launched a generative AI insights solution which helps global enterprises extract and synthesize insights for business decisions at scale – Keeping research findings very much off the shelf and firmly at the heart of decision making.”
WINNER – Unilever CMI PDC in partnership with Capgemini
The judges said: “Unilever has designed and launched R-View an efficient data platform that allows them to quickly understand the consumer journey through virtual real-time ratings and reviews. The new platform is having impact and monitors priority brand health across the company.”
Finalists
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WINNER – Brand Jar
The judges said: “The winning entry was a challenging project engaging with the Under 30’s. The online methodology was agile and creative, including platform integrated AI tools. The project design ensured that it was fully GDPR compliant and participant data was secure at all stages of the research. Client testimonials praised them for exceeding their delivery times and for their flexible reporting which produced exceptional results.”
HIGHLY COMMENDED – Discuss
Finalists
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WINNER – Empower Translate
The judges said: “The winners rose to the dual challenges of a demanding technical brief and a tight timeframe in providing a comprehensive range of full-service localisation for specialist IDIs with orthodontists. They tailored their services to seamlessly meet the needs of the client - saving both time and money without ever compromising quality.”
Finalists
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WINNER – B2B International
The judges said “B2B International set precise goals to reduce CO2 by 2030 and use renewable energy everywhere it is available. Their aim also includes a longer term target to achieve net zero by 2040. Strong recognition was given in the supporting statements and is also evidenced by external agencies like the Dow Jones Sustainability indices.”
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WINNER – IFF Research
The judges said: “Iff Research have focused on delivering high quality training and continuous learning and support. The judges were impressed with the inclusive opportunities and the amount of support and motivation offered to the operations team.”
Finalists
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WINNER – i-view London
The judges said “The winner clearly demonstrated business resilience and genuine innovation, while remaining dedicated to diversity, inclusion and accessibility for all employees and participants. They transformed their space with flexibility and versatility and continue to be at the forefront of maintaining excellent standards for all research held on their premises.”
Finalists
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WINNER – Caitlin Patterson, recruiting for BEAM Fieldwork
The judges said: “Caitlin implemented ‘Compassionate Care’ communication principles, providing a framework for recruitment to establish and maintain human connection and build trust for a challenging shopping experience project. This was particularly important as the project was aimed at gaining an understanding through the lens of people living with physical and sensory disabilities, mental health conditions, neurodiversity, learning disabilities and life-affecting illnesses.”
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WINNER – Face Facts Research
The judges said: “Face Facts Research clearly demonstrated excellent project management skills and how they delivered outstanding recruitment to their client. They implemented rigorous quality checks, overcame challenging issues by going the extra mile and had exceptional communication and collaboration with their client at every stage of the project. Client testimonials praised their flexible, solution orientated approach which sets them apart from other suppliers.”
Finalists
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WINNER – Kantar Public
The judges said: “Kantar Public delivered an impressive large scale quantitative study on the impact of destitution amongst highly vulnerable groups. The research required the inclusion of individuals who are often marginalised and excluded from traditional research studies due to disability, language, literacy and migration status. The data has been widely used in parliament, by the research community, community services and the UN. ”
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WINNER – Cobalt Sky
The judges said: “Cobalt Sky has yet again demonstrated how they continue to deliver exceptional online data collection. Their client was thrilled with how agile, innovative and creative they were in building their survey and live dashboard system. Excellent supporting statements from their clients highlight how they see Cobalt Sky as a true partner who consistently delivers data of the highest quality. ”
HIGHLY COMMENDED – Bilendi & respondi & Harvard University
Finalists
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WINNER – Inspirient
The judges said: “We were particularly impressed by their Automated Analytics Engine. This tool massively reduces the time needed to conduct the project end to end. It validates the responses ensuring rapid quality control checks and enables deep statistical dives on the data. It also incorporates the benefits of Chat GPT. In summary delivering better insights, quicker to their clients. ”
HIGHLY COMMENDED – Savanta & Samsung
Finalists
WINNER – Beatfreeks
The judges said: “This entry demonstrated how invaluable their National Youth Trends platform is to their clients. This innovative technique through their pioneering approach ‘WhatsApp Diaries ‘ is a vibrant and dynamic research initiative which helps clients truly understand the experiences and ideas of 16–35-year-olds across the UK. Testimonials from clients have acknowledged how important this is to their business and has successfully empowered them to make informed business decisions and drive strategy forward for their young consumers.”
Finalists
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WINNER – Empower Translate
The judges said: “We were impressed how Empower challenged traditional approaches to translation services, showing agility and ingenuity in developing a fixed price, fixed turnaround costing solution. By analysing Computer Assisted Translation data, Empower created defined price sets based on average survey lengths and costs. Testimonials from clients clearly demonstrate that this solution has been a game changer in terms of improving efficiency and facilitating accurate project budgeting and scheduling.”
Finalists
WINNER – Kantar Public
The judges said: “Kantar Public have created a comprehensive approach to Training & Development with a significant investment in the Kantar Public Wellbeing Roadmap. This training covers all the essential Code and standards requirements whilst placing significant emphasis on building wellbeing to deal with many of the challenges of modern life. The success of the training was demonstrated with excellent satisfaction and engagement metrics, and supportive testimonials from staff who have benefited from the programme.”
HIGHLY COMMENDED – B2B International
Finalists
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WINNER – Babble
The judges said: “Babble have gone above and beyond to create an outstanding experience for all who use their viewing facility. They provide a friendly and flexible approach, making sure everyone feels welcome. Not only that, but they also support local businesses and schools, making an extremely positive wider impact in their local community.”
Finalists
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WINNER – Aspect Viewing Facilities
The judges said: “We were very impressed by Aspect Viewing Facilities innovative ‘Healthcare Simulation Suite’. The suite replicated an intricate seven-hour operation using a mannequin, live streaming, and PiP. Users of the suite have benefited from their technological capability, ‘can-do’ attitude, and pre-emptive approach.”
Finalists
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WINNER – Cobalt Sky
The judges said: “Cobalt Sky continue to impress the judges and their clients with their above and beyond approach to service delivery. They are viewed as a true and trusted partner by their clients who are clearly standing out within the industry.”
HIGHLY COMMENDED – Ipsos UK
Finalists
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WINNER – FieldMouse Research
The judges said: “FieldMouse Research focuses on social purpose to ensure the fair representation of rural voices in research. This approach was demonstrated with a Department for Transport project to explore public attitudes to Connected and Autonomous Vehicles (CAVs) with FieldMouse Research recruiting participants for a series of face to face deliberative workshops across a number of rural locations including Northumberland and Somerset. The success of the approach was supported by some strong metrics and client testimonials. ”
HIGHLY COMMENDED – Angelfish Fieldwork
Finalists
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