Research Inside - making decisions better

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Research and the insight from the evidence it creates changes everything; from design to implementation of advertising, communication, products and public policy and much more. Our #ResearchInside campaign highlights a few of brilliant and innvoative ways where research makes a difference.

There are so many great case studies from research demonstrating the impact that we have on design and decision making both in the commercial and public sectors. We want to celebrate this impact and share the message widely to demonstrate the range and variety of products, policies and communication where research and the insights it generates has made a real difference.

Share and celebrate the impact of research using #ResearchInside   

 

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International Research: Gallup, Harvard TH Chan and Global Alliance for Improved Nutrition

Learn how research is tackling global malnutrition across 56 countries through the Global Diet Quality Project.

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Creative Development Research: The Outsiders, McDonald’s, Leo Burnett, Peek Content and House51

See how cultural insight led McDonald’s to its most popular campaign ever and millions in increased revenue
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Cultural Insights: VERVE and BBC Studios

Read about how research is breathing new life into the soap opera genre
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Activation of Insight: BookTrust

Discover how insight is helping the next generation experience the benefits of reading
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Activation of Analytics: Formula E and Meshh

Find out how research helped Formula E create the ideal fan experience
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Business-to-Business Research: McCann Truth Central and Prologis

Read how research is shifting perceptions of an undervalued industry

These case studies were taken from MRS Awards 2022  


      
     
     
     

These case studies were taken from MRS Awards 2021



   
      
   

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MRS Awards Case Studies

Members can download more than 200 case studies from the last 10 years of MRS Awards.

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