Advanced Insights and Analytics in Research

 

The Advanced Insights and Analytics Council connects research and data science, fostering collaboration and promoting innovation. Our aim is to provide businesses and professionals with the tools and knowledge they need to navigate the evolving analytics landscape.

What We Do:

  1. Thought Leadership: We support the integration of research and data science, highlighting advancements in analytics and AI while showcasing opportunities for innovation within the industry.
  2. Emerging Trends: We focus on identifying and sharing insights on the latest developments in analytics, helping businesses and professionals stay informed and competitive.
  3. AIA Accreditation: Our panel of members reviews and promotes high-quality papers on relevant topics, encouraging knowledge sharing and best practices across the Advanced Insights and Analytics space.

The council’s work is dedicated to helping the research and analytics community grow, share ideas, and tackle emerging challenges with confidence and creativity.

If you’re looking to develop your skills in data analytics, the MRS offers a variety of training programs, including courses on generative AI and Python for data analysis. These resources are a great way to build your expertise and stay ahead in this dynamic field.

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Advanced Insights and Analytics Council

Meet the individuals who support us in delivering our data analytics events, products and resources.

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About Advanced Insights and Analytics

MRS provides a support package enabling organisations to use effective analytics. Read how data analytics is changing the face of market research.

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Advanced Insights and Analytics Blog

Articles from the MRS Advanced Insights and Analytics Council and associated parties

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Training and development

Data analytics tools are evolving and so too are the skills needed to drive them. Our analytics, statistics and insight courses will equip you for the future.
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Company Partner Accreditation

Find out how accreditation can help your organisation deliver effective analytics and insight - as well as secure new commercial opportunities.

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MRS Awards in Data Analytics

To celebrate and recognise the best in analytics, we’ve launched a number of categories within our MRS Awards and Operations Awards.

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Fair Data

Get Fair Data, the organisational mark that demonstrates the fair and ethical handling of your customer data
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Network for advanced practitioners

Sign up, exchange views, discuss new tools and hear from the experts at this specialist network for advanced practitioners of analytics.

Case studies

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Pattern recognition: detangling customer's path to purchase - A SKIM case study

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The empathetic chat-bot: improved generation and analysis of audience qualitative text data - A Pansenic case study

 

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