Professional webinars

Webinar

TikTok’s impact on culture has, to this point, been more significant than its impact on ad spend. But the gap is closing. Ad spend on TikTok is predicted to grow by 20-25% over the next year. As the platform matures and big brands and agencies see the impact of their experiments, its importance in the media mix is set to rise.  

Webinar

Human-driven climate change is a problem which can no longer be ignored. All businesses, including organisations in the research sector, have a key role to play in the transformations needed to create a sustainable future.

A series of webinars where we invite speakers with a disability, neurodiversity and/or health condition working in research agencies or client-side to share how they implement specific actions to contribute to and thrive in an inclusive workplace.

Series 5, Episode 3 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date and within the rules. 

Webinar

When Virgin Media O2 rolled out new consumer segmentation, it had a clear set of consumer needs that were recurring themes. But how could it explore these more deeply, and quantify them against commercial outcomes? 

Webinar

When it comes to successful international qualitative research, one fundamental factor is often neglected. It’s crucial that we adapt our communications style to diverse cultural contexts. 

Series 5, Episode 4 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date and within the rules.

Webinar

As a brand grows from an esoteric entrant loved by a niche audience to a mass market name known to the mainstream, how should the approach to research change? 

Webinar

In an era of AI, it’s more important than ever not to lose sight of human skills. People communicate and connect through stories, not data. And communicating data is as important as all the other parts of the research and insight process.