All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Unless you’re consciously including people, you’re almost certainly unconsciously excluding people. This course will empower you to confidently take an inclusive approach to any research study, no matter how big or small.
This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively
This Building Business Impact training course has been created by MRS and Global Research Business Network (GRBN) with input from research and insight professionals from around the world. The course provides the tools to build, measure and demonstrate business impact. At the core of the training is the GRBN Framework, which allows practitioners to systematically implement a mechanism to measure and report the ROI of insight.
El Curso básico sobre estudio de mercado ofrece a los alumnos una comprensión del papel de los estudios sociales y de mercado en la sociedad y los negocios, y un conocimiento de los procesos que intervienen en el diseño y la planificación de una investigación eficaz.
This Data Privacy and Research course comes in two parts – an introduction to the core data protection principles plus a second on conducting a Data Protection Impact Assessment. This on-demand course will equip you with the necessary skills to navigate today’s data privacy challenges.
Research is a ‘people’ business: it is built upon relationships and influence. Clients, whether internal or external, will listen to, and be influenced by, those who sell the benefits to them of doing so, who deliver their definition of ‘value’ and whom they trust and respect. The astute researcher recognises the importance of the ‘emotional’ elements of business (communication, relationships, influence and impact), and knows how to leverage these for both personal and organisational impact.
Research can play a powerful role in giving lesser-heard groups a platform to represent themselves. Representative research also has significant benefits for research buyers, enabling commercial and public organisations to better serve minority groups. This on-demand course will enable you to address biases and blind spots, along with offering guidance on research design to achieve valid and effective results.
Storytelling is now a core skill for professionals working in research and insight. The growing popularity of storytelling highlights a major need, namely, how to find the story in the research data.
This on-demand course comprehensively explores Generative Artificial Intelligence (GenAI) in the context of Market Research. It's designed to equip learners with a fundamental understanding of AI concepts, delve into the specifics of GenAI, and how to apply these insights to market research and customer experience (CX). The course combines theoretical knowledge with numerous practical demonstrations, offering a well-rounded and hands-on perspective on the potential and challenges of integrating
Since 'Nudge, Predictably Irrational', and 'Thinking, Fast and Slow' became best sellers over a decade ago, behavioural science has rapidly grown in popularity and continues to be a buzz topic as well growing in importance for research and insight. We’re learning more about human behaviour and learning it faster than ever before – the countless behavioural models, biases, and heuristics.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.