Career Pathways for research, insight and analytics

 

A career in research, insight and analytics is intellectually engaging, creative and impactful, offering opportunities to explore and understand the human condition while helping shape business and government decisions. 

We think it is one of the best jobs in the world. It is the profession that informs, engages, and inspires. In a world of overload and disinformation it delivers the researched facts. There are now increasing diverse opportunities within research with new methodologies, technological advances including AI and with our growing understanding of human behaviour.

Consulting with employersy, we have launched seven core Career Pathways. Each pathways provides defined steps and development requirements from starting out to getting qualified, right up to the c-suite. In support we offer a huge range of training, qualifications, membership, information and CPD for each pathway stage. These are all designed to support insight professionals to be their best, contribute fully to their employers and progress successfully along their chosen path.  

The Seven Career Pathways

MRS_Pathway_Graphic_QUALITATIVE
+ C-suite l Business strategy and leadership, MBA, Fellowship
+ Management l  Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member
+ Specialist skills l Qualitative research, Moderating and group dynamics, results analysis, online qualitative research
+ Core skills  l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Strong comms skills, a people person, able to engage and influence, good in groups, empathetic
+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research
+ Entry points l  Apprenticeship, degree, entry level agency role

 
+ C-suite l Business strategy and leadership, MBA, Fellowship
+ Management l  Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member
+ Specialist skills l Quantative research, questionnaire design, online survey design, results analysis and presentation
+ Core skills  l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Curious, analytically minded, interest in trends and patterns, investigative mindset
+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research
+ Entry points l  Apprenticeship, degree, entry level agency role

 
+ C-suite l Business strategy and leadership, MBA, Fellowship
+ Management l  Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member
+ Specialist skills l Behavioural science and economics, human psychology, semiotics
+ Core skills  l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Insight into the human condition, psychology knowledge, can see future trends, creative thinker
+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research
+ Entry points l  Psychology degree/qualification 

 
+ C-suite l Business strategy and leadership, MBA, Fellowship
+ Management l  Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member
+ Specialist skills l Statistical analysis, data analytics, big data, conjoint analysis, results analysis, AI
+ Core skills  l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Good at maths, analytically minded, interested in trends, investigagive mindset, interest in technology
+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research
+ Entry points l  Statistical or data analysis qualification/degree

 
+ C-suite l Business strategy and leadership, MBA, Fellowship
+ Management l  Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member
+ Specialist skills l Project management, operational (tabulation, field, CATI, software), participant recruitment, translation, panel management
+ Core skills  l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Strong organisational skills, process design skills, likes new technology and innovation
+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research
+ Entry points l  Work placement or technical training/qualification

 
+ C-suite l Business strategy and leadership, MBA, Fellowship
+ Management l  Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member
+ Specialist skills l Full marketing mix, client research, project management
+ Core skills  l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Market-facing mindset, interest in  trends and human motivations, creative thinker and storyteller
+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research
+ Entry points l  Marketing degree, entry level client role

 
+ C-suite l Business strategy and leadership, MBA, Fellowship
+ Management l  Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member
+ Specialist skills l Cross functional management, drives insights acrross fields including CX/UX, data science and analytics
+ Core skills  l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l  Market mindset, customer facing, strategic thinker, excited by targets/growth, storyteller and good persuasion skills
+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research
+ Entry points l  Apprenticeship, degree, entry level client role


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