Call for contributions

Our annual AI conference showcases the numerous ways AI is transforming market research today and explores what’s coming next.

London Zone 1, TBC.

MRS’s Cultural Insights Conference will be a multimethod showcase of decoding culture. We’ll be demonstrating how deeper understanding of cultural drivers and strong application of cultural insights can drive more relevant, resonant strategies for brands and organisations.

London

Exploring the power and pitfalls of unstructured data. This new MRS event, hosted in collaboration with the Social Intelligence Lab, will spotlight the evolving landscape of unstructured data. Its potential, its challenges, and its role in shaping cultural insight and strategic decision-making.

MRS has been shaping industry conversations for 80 years. Our Annual Conference is where the sector’s biggest issues will be debated and for 2026 that’s navigating change, and building future readiness. It’s where insight professionals come to discover what’s new, what’s coming next and how to prepare for it. It’s a once-a-year opportunity to experience the very best in practice and innovation. It’s the sector meeting place for agencies and clients to connect.

Submissions are open for the MRS Leaders Forum – our exclusive network for agency leaders (CEOs and MDs).