Case study:
When advertising just isn’t enough
A full service research agency wanted to boost the visibility of its growing Behavioural Science practice. With growing interest from clients in this type of research the agency really wanted to differentiate its offering, so it asked MRS what we could do to get them in front of new clients and research buyers.
Firstly, we checked that the basics already covered, including a listing in the research supplier directory, the Research Buyer’s Guide.
Then we asked, how can we position you as THE experts? With a lot of noise around Behavioural Science MRS needed to put together a package that would cut through the noise and position the agency and its key players as leaders in the field. Advertising alone wouldn’t do that.
MRS suggested a package that included sponsorship of a new BS two-day conference. In parallel the agency led the special report in our client-focused magazine, Impact, and ran a session at one of our partner conferences which reached a much broader marketing audience, outside of the traditional insight sector.
The results: This three-pronged approach, all within a month period gave the agency access to several thousand insight and marketing professionals, via both the events, and over five thousand readers of Impact, across agency and clientside.
The special report was heavily promoted through MRS channels and newsletters resulting in over 5000 page views in the two weeks following publication.