A Synthetic Data Journey – Meta Learnings

A Synthetic Data Journey examines the use of synthetic data personas and their potential to revolutionise consumer insights, as well as offering practical tips and findings from recent pilot projects.

In this webinar, Bulbshare will explore the transformative power of synthetic data personas in market research. Building on their experience from recent synthetic data pilots, this presentation showcases how synthetic personas can bring precision and depth to consumer insights, especially in hard-to-reach or highly regulated segments. We'll discuss the results of our recent pilots for a range of clients, how synthetic data aligns (and doesn't align) with real-world responses, enabling more effective trend predictions and targeted consumer understanding.

Key topics will include:

• The potential of synthetic data to replicate authentic consumer responses
• Practical examples of using synthetic personas for audience insights in sensitive segments, such as young children and niche adult groups
• A comparison of synthetic versus real-world data, highlighting predictive capabilities and accuracy
• Common challenges encountered and solutions to effectively integrate synthetic data into research strategies

By the end of the presentation, attendees will walk away with a fresh perspective on synthetic data and practical tips for integrating it into their consumer research methodologies.

What you’ll learn:

• Understand the role of synthetic data in enriching consumer insights and forecasting
• Discover the practical applications of synthetic personas for hard-to-access demographics
• Gain insights into overcoming challenges with synthetic data integration in market research
• Identify the strengths and limitations of synthetic data compared to traditional data sources
• Get actionable tips for piloting synthetic data in your own research initiatives

Speaker:

Kirby Johnson is an experienced and passionate qualitative researcher with 15 years' experience across many categories, specialising in FMCG, and has been with Bulbshare for just over a year. She is passionate about people and is fascinated by what drives their behaviour. She has a strong strategy focus and always considers how to make insights actionable. She is experienced across methodologies and research platforms and is interested in tailor-made approaches to provide maximum impact.