This event has taken place
Online
Virtual training course
£350 + VAT
£525 + VAT
£375 + VAT
1 CPS Voucher
How to create a collective and individual culture that is ready to identify and transmit actionable insights.
Everyone wants a piece of the insight action.
It is now the most highly prized currency in research, marketing and across the brand spectrum as part of any business transformation programme.
But do we even agree what an insight is? How to find one? How to extract the gold of insight from the mine of data?
This session will open up new ways of exploring, defining and (most importantly) capturing the famously-elusive “wild insight” that go beyond traditional “insight-comes-from-data” approaches.
Through exercises, focussed discussion and case studies you’ll explore different varieties of insight, and more importantly how to locate it.
Learning outcomes
Who Will Benefit?
Learning methods
Exercises, Case studies, plenty of interaction and debate.
Course delivery mode
Classroom/Zoom (tba)
This event has taken place
Online
Virtual training course
£350 + VAT
£525 + VAT
£375 + VAT
1 CPS Voucher
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