How to Find Human Insight from Social Media Data

Discover how to work with social data to deliver tangible business outcomes.

Course overview/description

As researchers, we dream of finding the next big thing. That idea, improvement, or concept that makes the difference. Social media data has the potential to help us make this difference – but only if we can harness it in the right way.

This course will help you find out how.

We’ll start where a lot of people struggle, seeing where social media research can make a difference. We’ll work through an outcomes model (with examples) that shows how, where and why social data can be used effectively. We’ll also explore how to get started using social data for research. We’ll finish with a case study which looks at how social data can be blended with traditional methods – to explore and then size emerging market trends. 

Learning outcomes/learning objectives

We’ll make sure you’ll come away being able to:

• Identify where social data can best support the different needs of your organisation (e.g. strategy, innovation, marketing).
• Learn how to scope, engage and excite stakeholders about this new source of insight.
• Understand the different project building blocks and how to get started.  

Who will benefit?

This would benefit people at all levels who are responsible for understanding their audiences.

Learning method

The session will mix a seminar-style session to cover the main topics with a case study presentation and discussion.

Course delivery mode

Online