Introduction to Moderating

If you are at the start of your moderating career and want to maximise your potential as a moderator by building confidence and individual strengths

This is an in-person course held at Spectrum Viewing Studio, London.

This comprehensive training course looks at the tricky process of moderating respondents. It covers everything you need to know: starting with the basic theory of moderating; how to get started and cope with nerves; using stimulus materials and projective techniques.

During the course you will gain practical experience of moderating real respondents, as well as receiving individual feedback and tips for improvement.

Learning outcomes

• How to work with a discussion guide
• The principles governing effective group dynamics
• A range of projective techniques
• Effective use of body language
• Best practice tips

Who would benefit

Trainee qualitative researchers; quantitative researchers who undertake some qualitative research; planners who may be required to conduct groups; and clients who have a hands-on role in data gathering and want to better understand effective qualitative moderation  

Testimonials

"Fun and beneficial."

Lisa Hulme-Vickerstaff - Lowell, June 2021

"Very informative and useful for identifying and reflecting on strengths and areas to develop."

Alex Lerczak - AECOM, June 2021