MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
The research sector must be representative of the changing world around us. The only barriers to progress should be personal choice and professional capability.
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Research and analytics play complementary roles in providing insights into behaviour and market trends. Get involved with the new council.
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Addressing the many challenges we face across the sector in attracting, supporting and retaining the best possible talent.
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MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
Conferences
The MRS Leaders Forum will be a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
Thursday 11 September
London
08:30–12:30
Conferences
B2B buyers have evolved. Has your research approach kept up?
Traditional methods don’t always meet the demands of today’s fast-moving, complex B2B landscape. To stay competitive and deliver real impact, researchers must embrace new tools, fresh thinking, and adapt methodologies.
Wednesday 24 September
London
09:00–16:40
Conferences
Take a deep dive into what influences human behaviour and decision making at the MRS Behavioural Science Summit 2025. Hear new case studies from commercial and public organisations which are embedding human understanding at the core of organisational decision-making and designing impactful interventions that nudge behaviour and influence outcomes.
Thursday 25 September
London
08:45–17:00
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Training
Learn how to lead engaged, focused and high-performance teams
Monday 14 July
Virtual training course
09:30–17:30
Training
Take information and find key messages through taught material and 'hands on' learning.
Monday 14 July
Virtual training course
09:30–16:45
Training
Storytelling is a key research skill with videos one of the most effective ways to engage buyers. Learn how to create compelling videos on this course.
Tuesday 15 July
Virtual training course
09:30–17:30
Our newsletters cover the latest MRS events, policy updates and research news.