MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
The research sector must be representative of the changing world around us. The only barriers to progress should be personal choice and professional capability.
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Research and analytics play complementary roles in providing insights into behaviour and market trends. Get involved with the new council.
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Addressing the many challenges we face across the sector in attracting, supporting and retaining the best possible talent.
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MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
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Imagine a room full of agency leaders, just like you, eager to have serious conversations, share ideas and hear inspiring stories of success about growth, leadership and development. That’s exactly what you’ll get at Agency Owners & Leaders 2024.
Thursday 21 November
London
09:30–17:45
Conferences
Delighting internal customers with a world-class in-house research function
Eight unmissable sessions addressing the top operational, strategic and methodological issues facing client-side teams. Find out how to deliver a responsive, innovative and impactful first-rate research function that is trusted and relied upon by the C-Suite.
Thursday 05 December
Online
09:30–16:00
Conferences
Our annual AI conference showcases the innovative ways in which AI is reshaping market research.
AI continues to reshape insight generation. This one-day conference will evaluate the potential for AI in market research, highlighting innovative applications trailblazers are employing now and future applications the sector is working towards.
Thursday 23 January
London
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Training
Asking Smarter Questions is a new training course from award-winning author and trainer Sam Knowles, which champions the art of curiosity, setting out the six Universal Principles that make every question count.
Wednesday 20 November
Virtual training course
09:30–16:00
Training
Get the most from your project by making good research and project management decisions at every stage.
Wednesday 20 November
Virtual training course
09:30–16:00
Training
Build the commercial skills to manage and retain clients
Thursday 21 November
London
09:30–17:00
Our newsletters cover the latest MRS events, policy updates and research news.