Market Research Standards Board

Over 30 years in marketing insights and analytics

Specialist knowledge in the areas of market segmentation for identifying growth opportunities; marketing spend effectiveness, pricing analytics, commercial investment optimisation, MMM

Strategic commercial focus with projects delivering significant value and informing corporate strategy for growth

Worked across numerous sectors in agency, consulting and client roles. Experience in FMCG/CPG, Financial Services, Pharmaceuticals, Telecommunications

Most recently Global MMM Programme Lead @ Haleon PLC

Key Insight & Analytics Roles in Haleon, ABInBev, SABMiller, Monitor Company (Now
Monitor Deloitte), Barclays Bank PLC and NTL Inc (Now Virgin Media)

First degree in Economics from Manchester Metropolitan University and MBA awarded with distinction from Warwick Business School

Been a member of the MRS since 1993 and hold the MRS Diploma

Kate is a specialist transport and social researcher with extensive client-side and agency experience, currently in the Customer Insight & Behaviour Change Group at National Highways. Previously she held senior roles in both public and private sector organisations including Transport for London and Accent. As Quality Director at Accent Kate was responsible for a portfolio of public and private sector clients and for introducing quality standards and MRS Company Partnership accreditation.

Susan is a retired Fellow of the MRS with 29
years experience in research. An expert in financial services, telecoms,
customer service benchmarking, employee research and the public sector, she has
served on the boards of Research International and NOP.

Sue is a freelance researcher with Comms Savvy Research and other marketing organisations, specialising in qualitative and quantitative brand communications research and semiotics.

Caroline is a Fellow of the MRS and is a Research Director at Ipsos and has worked in market and commercial research for over forty 34 years. She has experience across a wide variety of sectors in both the domestic and international markets and is skilled in qualitative and quantitative methodologies.

Barbie founded Family Kids & Youth in 2003 having previously set up and run the children’s research division at GfK (NOP). Barbie is a trained child and adolescent psychotherapist and her PhD was in child and adolescent psycho-social development. Barbie is author of many research papers and reports looking at the wellbeing of children, children’s rights, research methodology and children and young people’s use of digital.

Geoff is an independent research consultant, having previously spent a number of years as a Research Director at Synovate and Ipsos MORI. A passionate exponent of qualitative research, he has also spent time clientside and in key account management. He is Chair of the Market Research Standards Board.

Jonathan is Managing Partner of Kantar’s Sustainable Transformation Practice.

He is responsible for leading the team, solution development, thought leadership and business management for all of Kantar’s client work across the world. 

Jonathan has over 25 years' experience of creating breakthrough brand, innovation and consumer strategies, and has led businesses in the UK, France and East& West-Coast US: in the fields of innovation, design, communications, brand development and consumer insight.

Jonathan is also on the Executive Council for the Future of Marketing Initiative at the Said Business School, University of Oxford, as well as the Advisory Group for the Disrupting Marketing for Sustainability course at the Cambridge Institute for Sustainability Leadership. He is a Non-Executive Director on the Main Board of both the water charity, Water Unite, and the Market Research Society, on the Leadership team of the Insight Climate Collective, a long-standing member of the editorial board of the International Journal of Brand Management, and a Fellow of the RSA.

He is a regular speakers at conferences, recently including COP28 in Dubai, the main stage at Cannes Lions, the World Marketing Summit, ESOMAR India, Sustainable Brands Turkey, the Marketing Institute of Ireland and Roularta Luxury in Brussels. Jonathan also hosts Kantar’s bi-weekly Sustainable Futures podcast.

Beginning life as a primary school teacher, Nicki has always had children, teens and families at the heart of her career. She spent time working at Nickelodeon and a number of research agencies before going at it alone in 2003 when she ‘gave birth’ to Sherbert. Nicki is a hands-on MD, who loves nothing more than throwing herself into a room full of boisterous 8 year olds! She has extensive knowledge across many categories, from TV and tech, food and drink, education and charity to toys and games...Nicki has researched them all! Nicki works across the broad spectrum of all Sherbert’s projects, so has incredible experience of projects in both the commercial and social spheres; from running client workshops to working in schools; from exploring sensitive issues with teens to creative development with parents, always delivering meaningful and actionable insights to clients. The list of clients Nicki has worked with is vast and includes ITV, BBC, Nickelodeon, Disney, Hasbro, The RNLI, Samaritans, PHE Ofcom, National Trust to name but a few – and in her 20+ years as a researcher has had numerous reports published.

Peter
previously worked briefly at The Gas Council, and
then joined the AA. Since leaving the AA in 2000 he has undertaken consultancy,
academic research/teaching and training. He is Editor in Chief of the MRS
journal The International Journal of Market Research and runs the MRS course in
data privacy.

Adrian is VP, AI Solutions, at Behaviorally.

Adrian is a quantitative researcher with over 25 years of experience across Kantar, dunnhumby, Nielsen and GfK. He is recognized as a senior director specializing in driving change, with a recent emphasis on fast-growing start-ups and scale-ups.

Adrian is highly regarded as a trusted advisor by colleagues and clients alike, with a strong focus on turning ideas into fully formed insight solutions.

He is passionate about NewMR, ResTech, and AI

Karsten Shaw is the Head of Data Science and Analytics at Basis, with over 25 years of experience in market research. He has held key roles, including Analytics Partner at Yonder Consulting, Technical Services Director at Ipsos, and positions at GfK and Research International. Karsten teaches at the London School of Economics and is a Fellow of the Royal Statistical Society, serving on its Social Statistics Committee. He has won two Market Research Society Awards and reviews for the International Journal of Market Research.

Helen is an independent consultant in quality and
training. She is a Fellow of the MRS has worked both clientside and for
agencies.

Mike is a specialist provider of ISO consultancy services for agencies inside and outside Market Research. Mike specialises in the creation of compliant processes and procedures, to GDPR, ISO20252 the MR standard, as well as ISO27001 and ISO27701 the information security and protection standards. He also works on complex MR IT projects as an independent consultant. Mike is also a trustee of the Market Research Benevolent Association.

Ian is currently Head of Insight at Transport Focus. Prior to this Ian has had a wide ranging career as both a supplier and buyer of research, including BMRB, Goldfarb Consultants, British Airways, Shell and his own consultancy.