MRS Silver Medal 2020
15 May 2020

The finalists for the best paper from volume 61 of the International Journal of Market Research have been announced

In The presentation of brand personality in English-Chinese brand name translation, Ying Cui from China’s Shandong University discusses the issue of emotional involvement in brand name translation via discourse analysis and exploration of the presentation of brand personality in translation.

Independent consultant Chris Barnham’s Qualitative semiotics: Can we research consumer meaning-making? explores the differences between Peircean and Saussurian semiotics and discusses how these two semiotic traditions construe meaning creation.

Weiqiang Hang from the National University of Singapore and Timothy Banks of

Nielsen USA reviewed and outlined tests using various methods on two datasets for their paper Machine learning applied to pack classification, in the hopes that the methods can learn to classify accurately enough that manual workloads are reduced.

Finally, in The possible benefits of reporting percentage point effects, US independent George Terhanian  aims to offer an informed view, supported by analysis of Pew Research Center survey data, of the possible benefits of reporting percentage point effects.

Fellows and Certified Members can read these papers online today via the MRS website. Other Members can request copies by emailing membership@mrs.org.uk.

The winning paper will be announced in September.