01 January 1970

 
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Archive, or not to archive?

21 February 2013

Immediately after MRS CEO Jane Frost circulated a note to members announcing MRS new initiatives in January, including the launch of the new IJMR website, I received an email from an Editorial Advisory Board member asking if the opportunity had been taken to include a database facility to enable author’s…

‘Fit for purpose’ - the researcher’s mantra

04 March 2014

In 'We can do better' - the Viewpoint in our latest issue (Vol.56 Issue1) - Reg Baker addresses a question posed for a panel he served on at last September’s ESOMAR Congress:  “Do we need to get over ourselves and stop worrying too much about representativeness, as opposed to delivering new insights?”  To do…

IJMR Landmark Paper: 'Managerial consequences of inadequately validating cluster analysis solutions'

15 April 2019

'Managerial consequences of inadequately validating cluster analysis solutions', Paul Bottomley and Agnes Nairn, IJMR Vol. 46 Q2, 2004 I’ve chosen this as the latest Landmark Paper, one that is rather newer than others selected in the past, for two main reasons. Firstly, segmentations lie at the core of many submissions to IJMR,…

Marketing research in emerging markets

04 February 2014

‘Listening to Consumers of Emerging Markets’ 2014 IIM (Lucknow) conference, Noida, India. I’ve just returned from the second conference on marketing research in emerging markets organised by the Indian Institute of Management (Lucknow) held at their campus in Noida, part of greater Delhi. We were a publishing partner for their first conference…

Bridging the gulf between practitioners and academics - a landmark paper

02 October 2013

In my editorial in the last issue, I described the development of revised guidelines to those thinking of entering MSc dissertations for the MRS Accredited Masters Award, and the observed apparent widening gulf in recent years between the content of dissertations and best practice market research. To underline the fact that…

Margins of error - statistics in the media

19 June 2013

This was the title for a packed evening seminar held at Kings College London on 14 May, jointly run by RSS/King’s College/Ipsos MORI. Subtitled ‘Public understanding of statistics in an era of big data’, this is one of a series of events celebrating the international year of statistics. The aim of the…

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