01 January 1970

 
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Opinion polling in the EU referendum: Challenges and lessons

04 January 2017

Simon Atkinson provides commentary on a seminar held at the Royal Statistical Society, 8 December 2016, which was jointly hosted by the British Polling Council, the Market Research Society and the National Centre for Research methods.The seminar was held to identify the main lessons learned from polling conducted in the…

The paradox of memory in market research

05 February 2013

A new quarterly feature of the website is the reproduction of a ‘classic’ paper from the extensive IJMR archive.The first classic paper that I’ve selected is ‘The paradox of memory in market research’, Henry Durant and Martin Simmons, first published in October 1968 in ‘Commentary’, the fore runner of IJMR. So…

IJMR Landmark Paper: ‘Research in new fields’

14 February 2019

‘Research in new fields’, Graham Mytton, BBC World Service, JMRS Vol. 38 No. 1, 1996 Graham Mytton has recently joined the IJMR Executive Editorial Board, and this seems an ideal reason for selecting this paper, as it won the MRS Silver Medal in 1997. The paper describes the work of the…

Applying artificial intelligence tools in research

02 January 2019

In a recent interview in The Guardian technology entrepreneur Vivienne Ming commented that big tech firms are entrusting some of the most profound problems in history, such as who should be recruited, how should mental illness be treated, who should go to prison and for how long, ‘to a bunch of…

The unintended (or intended?) consequences of undertaking surveys

14 September 2015

One major accusation levelled at the pollsters in their failure to correctly predict the likely outcome of the UK general election back in May was that their incorrect forecasts influenced both the intentions of voters, and the strategies of the political parties. Recently, I’ve seen two further examples of how we…

Demonstrating the value of the Census: a call to action

22 April 2013

‘Making sense of the Census’ was the title for an MRS seminar I planned back in the late 1980s, when I chaired the MRS Technical & Development Committee, designed to generate interest within the market research sector in lobbying for and against changes proposed in the 1981 Census questionnaire.  At the…

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