01 January 1970

 
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Researching voting intentions: the BPC/MRS enquiry

01 July 2015

The following is a summary of a more detailed analysis, and covering wider issues, which will feature in my Editorial in issue 57/5 (September). As many of you will know, the British Polling Council (BPC) and MRS have launched an inquiry into the performance of the opinion polls in the UK…

Classic Paper: ‘An approach to fusing market research with database marketing’, Barry Leventhal, 1997

16 July 2013

In this era of ‘Big Data’, one challenge is the integration of survey data with other forms of data, and to do so in a way that does not break the MRS Code of Conduct, and indeed the law, on preserving anonymity of participants.  The issue first emerged in the mid-1990s…

IJMR special issue Call for Papers: Challenges in accurately measuring public opinion

09 November 2016

The USA has a new president-elect today, but was this the result that the USA pollsters expected? The polls were showing a close race for the White House, but the majority predicted a slight Clinton lead, which turned out to be false (see here for more detailed comment). The record of…

Good qual is like being in love - you’ll know it when it happens

19 January 2017

Discussing the latest landmark paper:‘Qualitative market research: a conceptual analysis and review of practitioner criteria’, John Colwell (Middlesex Polytechnic), JMRS Vol. 32. No. 1, January 1990 At this year’s MRS annual conference, Impact 2017, IJMR is hosting four sessions, three of which are debates based on papers recently published in the journal. One of these sessions…

Bridging the gulf between practitioners and academics - a landmark paper

02 October 2013

In my editorial in the last issue, I described the development of revised guidelines to those thinking of entering MSc dissertations for the MRS Accredited Masters Award, and the observed apparent widening gulf in recent years between the content of dissertations and best practice market research. To underline the fact that…

IJMR Landmark Paper: 'The scope for reducing refusals in household surveys: an investigation based on transcripts of tape recorded doorstep interactions'

03 October 2017

IJMR Landmark Paper, October 2017 The scope for reducing refusals in household surveys: an investigation based on transcripts of tape recorded doorstep interactions Patrick Sturgis and Pamela Campanelli, Survey Methods at SCPR JMRS Vol. 40 Number 2, April 1998 Today, Patrick Sturgis is Professor of Research at the University of Southampton and Director of…

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