01 January 1970

 
More ijmr newsletters
'The end of statistics?'

09 February 2017

A very thought provoking article with this title was published in the Guardian in the Journal section on 19 January by William Davies. This section is sub-titled the long read, giving authors chance to present a very detailed perspective on their theme.  Davies provides a very detailed analysis of the current crisis facing statistics, and the growing…

The future of soap operas: all in a lather?

18 December 2013

‘Soaps’ are the daily fix for many people throughout the world – a half hour daily catch up on the latest goings-on in a fictitious community.  In the UK, the oldest by far is The Archers on Radio 4, billed as ‘an everyday story of country folk’ (I confess to being…

Demonstrating the value of the Census: a call to action

22 April 2013

‘Making sense of the Census’ was the title for an MRS seminar I planned back in the late 1980s, when I chaired the MRS Technical & Development Committee, designed to generate interest within the market research sector in lobbying for and against changes proposed in the 1981 Census questionnaire.  At the…

The value to science, market research and clients, of replication

22 October 2015

Papers based on attempts to replicate studies that have already been conducted and published are often unwelcome by journals. We published a Viewpoint arguing the dangers of such a policy way back in 2011, ‘Publishing replications in marketing’, Mark Uncles (IJMR Vol. 53 Issue 5). Uncles stated that: ‘Replication is…

A Landmark paper: the first step towards big data?

02 January 2014

Every quarter, Peter Mouncey identifies a 'Landmark' paper from the IJMR archives which constitutes a milestone in the development of the sector. Here is his latest selection:   The utility to market research of the classification of residential neighbourhoods Ken Baker, John Bermingham and Colin McDonald, BMRB (published in the Journal of…

Who will succeed in the age of data discovery?

04 May 2016

In the May issue of IJMR (58/3), you will find a comprehensive set of Conference Notes based on the IJMR hosted debate, ‘Who will succeed in the new age of data discovery?’ , a session in the afternoon of Tuesday, March 15th at this year’s MRS annual conference, Impact 2016 held in London. As…

0 comments

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.

Sign up A white arrowA black arrow