01 January 1970

 
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IJMR Landmark Paper - ‘Repositioning research: a new MR language model’

05 July 2017

‘Repositioning research: a new MR language model’, Virginia Valentine, IJMR Vol. 44, Q2 (2002)We hosted a session at this year’s MRS conference (Impact 2017), back in March, titled ‘The future shape of market research’, led by Dan Nunan presenting his paper published in IJMR, ‘The declining use of the term market research: an empirical…

Big data: are we data rich and knowledge poor?

26 March 2013

I sat through two sessions at this week’s MRS Conference, ‘Shock of the New’ devoted to ‘Big Data’ – one to discuss the strategic issues, and one on tactics (how to do it). Interesting though they both were, I remain confused about what constitutes ‘Big Data’ and what this means…

Who will succeed in the new age of data discovery?

09 March 2016

At last year’s MRS main annual conference, Impact 2015, IJMR hosted a debate for the first time, ‘Fit-for-purpose sampling in the internet age’, where four research sector leaders debated the topic, chaired by Adam Phillips.We’re very pleased to have successfully bid for a further slot at this year’s conference, Impact…

Protecting participants’ rights

03 June 2014

The theme for the spring ASC conference, held at Imperial College on April 4th was data privacy and security: ‘Where’s my data? Participant privacy in a connected world’. A nuanced title – should the emphasis be on privacy or privacy… Which may also depend on which side of the Atlantic Ocean…

What does 'open' mean in the open data revolution?

06 January 2015

In my last blog, I wrote about the risks to anonymity facing participants in confidential research projects if we don’t give sufficient thought to the risk posed from creative analysts accessing survey data. As you can read in my next Editorial (57/1, January), the MRS Census and Geodemographics Group (CGG) conference…

Landmark Paper: How do you like your data: raw, al dente or stewed?

30 July 2014

The latest Landmark Paper is drawn from the two special issues of JMRS, celebrating the 50th anniversary of the MRS. It was originally published in the Proceedings of MRS Conference 1985, and presented at that event by the authors. The theme of the paper addresses what should surely be a fundamental…

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