01 January 1970

 
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‘Fit for purpose’ - the researcher’s mantra

04 March 2014

In 'We can do better' - the Viewpoint in our latest issue (Vol.56 Issue1) - Reg Baker addresses a question posed for a panel he served on at last September’s ESOMAR Congress:  “Do we need to get over ourselves and stop worrying too much about representativeness, as opposed to delivering new insights?”  To do…

Archive, or not to archive?

21 February 2013

Immediately after MRS CEO Jane Frost circulated a note to members announcing MRS new initiatives in January, including the launch of the new IJMR website, I received an email from an Editorial Advisory Board member asking if the opportunity had been taken to include a database facility to enable author’s…

Will researchers play a ‘secondary’ role in future?

04 March 2013

In the next issue of IJMR (55/2) I report on two research related conferences I attended representing IJMR in December and January. As you will read, both of these focused primarily on the impact the digital world is having on research.  But much of what was discussed was not, in my…

The technological challenge?

28 May 2015

GreenBook provided a ‘Sneak Peek’ of the findings from their latest GRIT (Research Industry Trends) survey in a webinar on May 14th, with a panel of research sector leaders to discuss the key points. According to the survey, the biggest challenge is around technology. At the heart of the findings, and…

Applying artificial intelligence tools in research

02 January 2019

In a recent interview in The Guardian technology entrepreneur Vivienne Ming commented that big tech firms are entrusting some of the most profound problems in history, such as who should be recruited, how should mental illness be treated, who should go to prison and for how long, ‘to a bunch of…

2011 Census: the end of the census as we know it?

22 November 2013

UK researchers: this is a call to action! We’re now in the middle of ONS’ consultation on the options for the future of the UK Census.I’ve blogged on this before, but it is very important that the views of the market research sector are heard on an issue that is vitally…

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