01 January 1970

 
More ijmr newsletters
Protecting participants’ rights

03 June 2014

The theme for the spring ASC conference, held at Imperial College on April 4th was data privacy and security: ‘Where’s my data? Participant privacy in a connected world’. A nuanced title – should the emphasis be on privacy or privacy… Which may also depend on which side of the Atlantic Ocean…

Anonymisation: a lost world?

15 December 2014

We, I mean members of the MRS Market Research Standards Board, spent a lot of early 2014 finalising the revised Code of Conduct, published by the MRS this autumn. In particular, we spent a lot of time debating the issue of anonymity, which features far more in the latest version…

IJMR Landmark Paper - sensitivity panels in market research by Bill Schlackman, 1997

22 August 2019

Research Live reported the death of Bill Schlackman in late June, who had passed away on 31 May, aged 88, at his home in Florida. Bill played a very important role in the development of market research in both the USA, and the UK. You can read about his contribution…

The Data Documentation Initiative: making metadata reusable

19 November 2014

In a recent blog, I focussed on a presentation by Mike Page (Blueocean) at September’s ASC conference. Page discussed the reasons why market research data remains outside corporate data warehouses. One key point he mentioned was the lack of consistency in definitions used within questionnaires, for example in recording standard…

The future of soap operas: all in a lather?

18 December 2013

‘Soaps’ are the daily fix for many people throughout the world – a half hour daily catch up on the latest goings-on in a fictitious community.  In the UK, the oldest by far is The Archers on Radio 4, billed as ‘an everyday story of country folk’ (I confess to being…

Learning to let go - Google surveys

14 May 2013

‘If you think it’s expensive to get a professional in to do a job, just wait until you hire an amateur’ This quotation, attributed to Red Adair (an internationally renowned fire fighter in the oil industry), was used by Pete Cape in his ‘Dr. Pete’ column in ESOMAR’s ‘Research World’ (March/April…

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