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01 January 1970

 
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The science of using science

20 June 2016

'The Science of using Science' - This is the title of a new discussion paper recently published by The Alliance for Useful Evidence. The principle underlying the paper is that simply providing access to evidence does not mean that it will be used. Think of all the hundreds of scientific journals regularly publishing peer reviewed…

1989 landmark paper warns of fresh dangers in reporting of opinion polls

07 August 2015

'Opinion bandwagons in attitudes towards the Common Market' Catherine Marsh and John O’Brien, JMRS Vol 31 No 3, July 1989 The latest quarterly Landmark Paper is slightly late as we have to specially digitise selections from earlier issues of the Journal. However, the decision to not limit the Landmark Paper to papers…

The future of soap operas: all in a lather?

18 December 2013

‘Soaps’ are the daily fix for many people throughout the world – a half hour daily catch up on the latest goings-on in a fictitious community.  In the UK, the oldest by far is The Archers on Radio 4, billed as ‘an everyday story of country folk’ (I confess to being…

Big data: are we data rich and knowledge poor?

26 March 2013

I sat through two sessions at this week’s MRS Conference, ‘Shock of the New’ devoted to ‘Big Data’ – one to discuss the strategic issues, and one on tactics (how to do it). Interesting though they both were, I remain confused about what constitutes ‘Big Data’ and what this means…

What role can machine learning and AI play in market research?

13 September 2018

This blog introduces our latest Call for Papers, in which we want to explore the current impact that machine learning (ML) and artificial intelligence (AI) is having on research, and how this is likely to shape the sector in the future. And, of course this is a topic that clients…

IJMR special issue Call for Papers: Challenges in accurately measuring public opinion

09 November 2016

The USA has a new president-elect today, but was this the result that the USA pollsters expected? The polls were showing a close race for the White House, but the majority predicted a slight Clinton lead, which turned out to be false (see here for more detailed comment). The record of…

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