01 January 1970

 
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Landmark Paper: ‘Can we at last say goodbye to social class?’, Sarah O’Brien and Rosemary Ford

17 March 2016

You can read the Landmark Paper here: ‘Can we at last say goodbye to social class?’, Sarah O’Brien and Rosemary FordThe first Landmark Paper selected in the MRS’ 70th year focussed on the contribution to marketing research, and to MRS, of the leading marketing scientist, Andrew Ehrenberg. The second choice reflects a schema that has…

What role can machine learning and AI play in market research?

13 September 2018

This blog introduces our latest Call for Papers, in which we want to explore the current impact that machine learning (ML) and artificial intelligence (AI) is having on research, and how this is likely to shape the sector in the future. And, of course this is a topic that clients…

IJMR Landmark Paper: 'Measuring service quality: A review and critique of research using SERVQUAL'

31 October 2018

Measuring service quality: A review and critique of research using SERVQUAL, Lisa J Morrison Coulthard, University of Leicester, IJMR Vol. 46 Q4. Measuring service quality is a re-occurring theme in submissions to IJMR, many of which either refer to SERVQUAL, or use it as a key measure. As many of these…

A pint of publicity, but a wee dram of supporting evidence?

27 February 2013

Here’s an interesting situation for researchers. The news today contains a lead item on new research purporting to demonstrate that surveys underestimate real alcohol consumption, compared to sales. Even an interview with the lead researcher, Sadie Boniface of UCL on the BBC Today programme on R4 at prime-time. Maybe the overall…

The Mass Observation legacy - exhibition review

13 September 2013

The Photographers’ Gallery in Ramillies Street in central London is featuring the work of Mass Observation from the late 1930s, and its subsequent resurrection by the University of Sussex in the 1980s. It’s a fascinating experience, not simply for the photographs but also due to the notes made by observers, discovering how observers were trained,…

The value to science, market research and clients, of replication

22 October 2015

Papers based on attempts to replicate studies that have already been conducted and published are often unwelcome by journals. We published a Viewpoint arguing the dangers of such a policy way back in 2011, ‘Publishing replications in marketing’, Mark Uncles (IJMR Vol. 53 Issue 5). Uncles stated that: ‘Replication is…

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