Celebrating international market research with IMRD 2022
25 April 2022

This week we join other research associations and organisations around the world in celebrating International Market Research Day (IMRD) 2022. MRS has been very successful in growing its international profile and membership over the last few years; many of our largest agencies and clients work internationally.

In fact, so fast is the international element of the society growing that last year we launched an international affiliates programme to accommodate demand from organisations such as GsK and Unilever.

Just this month that most international of organisations - NATO - has renewed its membership, and we welcomed a new international affiliate Love Brands Consulting who have offices in London and Paris.

To celebrate IMRD 2022, over the course of this week we will be sharing some exciting news and stories from across our international network, including:

• A fascinating case study exploring a behavioural insight project which spans three African countries, led by M&C Saatchi
• Free bite size online training from MRS on storytelling, influencing and behaviour change
• A treasure trove of case studies from previous winners and finalists of the MRS International Research Award
• Hear from a graduate in Sri Lanka who is enjoying free access to MRS qualifications in conjunction with the ESOMAR Foundation.

By sharing these success stories we strengthen our societies, our institutions and our economies. As a global research, insight and data analytics sector, we are all stronger together.