Call for contributions: Agency Owners and Leaders Conference 2024

Lead your business to thrive & grow

**Our exclusive leadership events are only open to C-level executives and managing directors from insight agencies**

Last November, we hosted an exclusive event for agency owners, CEOs and MDs to discuss the challenges and opportunities of managing and growing a successful market research business. This year we plan to do it again…and more.

This senior level event brings together a panel of business leaders, from within the insights sector and beyond, who are doing remarkable things in their businesses and who are keen to share their journeys and experiences. The day consists of curated peer-to-peer discussions, leadership panel discussions and presentations. Our central themes for the day are growth, strategy & culture.

If you’d like to get involved and share some of your leadership experience with your peers then please send in suggestions for a:

• Presentation or case study

Demonstrate how an innovative initiative at your agency is making a big difference strategically, operationally, culturally or financially. Tell us how your peers can learn from your experiences.

• Panel discussion

If you’d like to put yourself forward to lead or participate on a panel, please propose a business related topic you think holds broad appeal to your fellow agency leaders.

• Round table discussion

We’re looking for round table leaders to share some examples of great practice and to steer a 30 min discussion with a table of 8-10 industry colleagues. If you’d like to run one of our peer-led, leadership round tables please let us know what topics you’d like to address and why you’re the right person to lead a discussion on your selected topic/s.

We’re open to suggestions but topics we’re keen to cover at Agency Owners & Leaders 2024 are:

Agency growth

1. Agency growth stories: different approaches to structuring and growing a business
2. Finances and strategy
3. How to be more innovative: embracing change and being agile
4. New business development and growing customer value
5. Exploring new channel and partnership strategies
6. Growing through setbacks and knowing when to pivot
7. Attracting investment
8. Preparing for exit
   
   

Agency transformation

1. Gen Z recruitment strategies
2. Workplace transformation - flexible and hybrid working
3. Strategies for future proofing your business – skills development, people, technology
4. Optimising multigenerational workplaces
5. Sharing best practice of training and retaining talent
6. Championing people and under-valued groups
7. Maximising the commercial benefits of investing in your team
8. Agency branding and B2B social media
   
   

Launching the MRS Leaders Forum

MRS is creating an exclusive network for agency business leaders (CEOs and MDs) to discuss operational, strategic and financial challenges and opportunities of running and growing an insight agency. The MRS Leaders Forum will be a year-long programme of bespoke events and a safe space for agency leaders to share experiences, exchange ideas, and build meaningful connections that last beyond each meeting. Each half day session will include curated content, round table discussions and a peer-to-peer leadership support & advisory session. The focus for the upcoming three, half-day forum meetings will be:

• Sustainable business growth & innovation
• Client management and development
• Recruitment, team & culture

If you’d like to contribute to any of our leadership events, please register your interest by the Monday 22nd July by emailing conference@mrs.org.uk stating your topic/s preference and providing a brief 200 word description of your proposal.

MRS is committed to equal gender representation on the conference platform. MRS also strives to achieve a target of 15% of speakers to come from ethnically diverse backgrounds.

With special thanks to:

Media Partner

Breaking market research news, latest job vacancies, industry reports, in-depth analysis and cutting-edge opinion for customer insight professionals.