Call for Contributions: Data Driven Insights 2025

Submissions are now open for the MRS Data Driven Insights conference scheduled for the 3rd July in London.

This cutting-edge event will showcase real-world applications of innovative tools, platforms and approaches that integrate multiple data sets, blend structured and unstructured data and use advanced analytics, automation and AI.

In addition, we’ll address the fundamental shifts in the sector and host strategic discussions on how AI and data driven insights are transforming the robustness of insights, insights delivery and agency and client business models.

If you have a client led case study that demonstrates how data driven insights are solving complex business challenges at speed, or you’d like to contribute to one of our strategic discussions please send in a submission NOW!

Case study topic areas:

• Generative AI and synthetic data
• Data fusion and hybrid methods
• Big data and advanced analytics
• Predictive and prescriptive analytics
• Data visualisation, data democratisation and data socialisation

Potential panel discussion themes:

• Trends shaping the next decade of data driven insights – competitive pressures and business model evolution
• The impact of client-side self-service analytics and AI tools
• Managing the challenges of data quality, representation bias and fraud
• Preparing for researcher skills shifts and new expertise demands
• Agency strategies - build or partner?

Submission guidelines

If you would like to contribute to this conference please submit a brief synopsis (approx. 200 words) by Friday 14^th March to conference@mrs.org.uk.

Please let us know if you’d like to be considered for a case study, no slides panel session or in conversation with (interview style) session. All conference slots are 30 mins.

A quick note on our selection criteria:

With just 10 sessions available we give priority to client-side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

MRS is committed to equal gender representation on the conference platform. MRS also strives to achieve a minimum target of 15% of speakers from ethnically diverse backgrounds.

With special thanks to:

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