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Embracing market research to attract luxury customers, identify new growth opportunities and develop elite propositions in-line with changing customer attitudes
Key highlights
Uncover key insights into attitudes and behaviour of affluent consumers in relation to investment, fashion, technology and spending decisions
Evolve, reinvent and reposition luxury brands to appeal to a younger generation
Overcome the challenge of being both accessible and exclusive in an online environment
Find out how affluent consumers are using social media and hear how best to connect with them
Discover the type of experiences and rewards that will appeal and be valued by HNWI to cement long lasting relationships
Our annual AI conference showcases the innovative ways in which AI is reshaping market research.
AI continues to reshape insight generation. This one-day conference will evaluate the potential for AI in market research, highlighting innovative applications trailblazers are employing now and future applications the sector is working towards.
The MRS Leaders Forum will be a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
Feed your creativity with fresh perspectives on how to apply semiotics to a wide range of business challenges.
Discover how global brands are applying semiotic and cultural analysis to product and service development, branding and marketing. Examine methodological journeys and discover how research outputs are delighting stakeholders and helping brands connect with new audiences and re-engage core customers.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.