MRS Media Research Summit

Powering the evolution of new models of engagement

Advances in technology, shifting cultural norms and an expanding media landscape have led to a revolution in how media content is created, consumed and shared. The MRS’s Media Research conference will examine the latest media consumer trends and look ahead to what this may mean for content producers in the near future. We’ll analyse consumers’ evolving media behaviour and the implications for brands and content producers. We’ll consider how best to measure audience engagement with digital content. We’ll compare a range of research tools and approaches that are helping brands and content producers fine tune their content delivery to engage, captivate and delight audiences.

· Hear case studies from News UK, Channel 4 and the BBC on how insight and market research are essential tools for staying relevant in a digital age

· Examine innovative insights from Mindshare and Walter Thompson on AI and other future technology trends that are shaping media consumption and consumers interaction with digital content

· Analyse Facebook and Twitter video trend data to unearth the reasons behind video’s exponential growth in feed environments and what this means for brands

· Hear new insights from ITV and BBC on generating content that will be remembered, shared and talked about

· Join in with the cross platform industry debate on whether personalisationis a short-term fad or a long-term engagement strategy

· Examine cutting edge methodologies for capturing emotions, tracking usage, understanding behaviour and measuring media engagement

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