MRSpride SHOW UP! Insights Summit

Nas Allmomen, Associate Director, Magenta Research
Nas has worked in research for over 10 years and is Magenta’s DE&I specialist, ensuring DE&I is woven into every stage of the research process from recruitment to reporting. Prior to Magenta she worked at Further, a research agency specialising in research with marginalised groups across different specialisms such as health and customer experience. She also worked as an Insight Manager for a mental health charity for 5 years, conducting research with those who have complex mental health problems and co-morbidities. Nas has worked extensively with a range of ‘lesser heard’ groups. She believes organisations have the opportunity to redress inequity both internally and in wider society by placing a spotlight on underrepresented groups and learning more about their specific needs and experiences.

Ellie Arkuszewska, Senior Research Executive, Opinium
Senior Research Executive and member of Diversity and Inclusion team at Opinium, I primarily work in research for PR, with a focus on consumer, financial, and charity sectors. I’m passionate about amplifying underrepresented groups’ voices, accessibility in the research process, and using research for good.

Raphaelle Bartuschat, Consultant, C Space
Raphaelle is a Consultant at C Space, leading customer insight and strategy projects for global clients, currently in beauty and social media. Before joining C Space, Raphaelle worked as a specialist translator of English, French, and German, with a focus on the health industry and medical market research.  She has a particular interest in amplifying the voices of underrepresented consumers, specifically BME and LGBTQIA+ consumers, and how to represent the intersection of marginalised identities in insight and storytelling. She holds a BA and MA in Classics from the University of Cambridge. 

Martin Bradley, Research Director, MTM
Martin is a Research Director at MTM with 15 years of experience in working with tech, media & entertainment companies. He is passionate about helping brands understand what historically underrepresented audiences want from content, particularly amplifying LGBTQ+ voices. He has conducted studies across video content and gaming into these issues, challenging brands to devote more time and energy into how they adapt content.

Michael Brown, Managing Partner, Head of Insight & Research, UM
Michael started his career as a marketing graduate at American Express.  After receiving his vocation to work in market research, he worked at 2 of the sector’s most innovative businesses, Research Now and MESH Experience. For the last 9 years, he has been working in media research for global media agency, UM.
Michael has extensive consumer research experience and has led studies for many brands including Fitbit, Johnson & Johnson, ITV, Spotify and The Economist. He prides himself on delivering a deep level of human insight, always with a focus on actionable recommendations.
Michael has recently taken on the leadership of UM’s Data Solutions division, harnessing the agency’s best-in-class audience data stack, and client data, to deliver effective campaigns.
Michael has a particular passion for using traditional research methods to give a platform to marginalised voices in society and for understanding the role and responsibility of ads in creating and tackling stereotypes. He was named in the IPA’s inaugural iList of industry equality advocates.
Michael sits on the IPA’s Talent Leadership Group and is founder and chair of #MRSpride, the market research sector’s LGBTQ+ network.
In 2023, Michael was made a Fellow of the Institute of Practitioners in Advertising and the Market Research Society in recognition of his contribution to the advertising and market research sectors.

Sam Cannons, Research Manager at Channel 4
Sam is a Research Manager on the Advertising Research & Development team at Channel 4, specialising in audience centric commercial research with a particular focus on diversity and inclusion. She was one of the architects of the award-winning diversity in advertising study, Mirror on The Industry, launched to the market in 2019 and about to release its 4^th wave.

Emma Catterall, Head of Research, Drinkaware
Emma is Head of Research at Drinkaware. She holds a PhD from Queen's University Belfast and has over a decade of social research experience. In her five years at Drinkaware, she has focused on identifying and addressing gaps in the evidence base on alcohol harm, with a particular focus on understanding underserved communities. Emma also leads Drinkaware's flagship annual research project, the Drinkaware Monitor, a large UK representative survey to track and understand the nation's drinking. She's passionate about reducing alcohol-related harm and reducing health disparities, using data and evidence to enhance prevention strategies.

Maine Charlton, Project Coordinator, Behavioural Practice, Kantar Public
Maine Charlton is a Project Co-operator at Kantar Public and a member of the MRS Pride Committee. While he is junior in research, with only 3 years of experience, he is passionate about workplace equality and showcasing LGBT+ talent in the workplace. Since joining the MRS Pride Committee in 2023, Maine has participated in the MRS Pride Podcast, and is one of the founders of the Small Agency Roundtables that focus on creating an inter-agency collaboration for best practices between smaller agencies who do not have the resources to run internal Employee Network Groups.

Rodney Collins, Director of Intelligence, Outvertising 
Dr. Rodney Collins is the Global Head of Human Sciences at McCann Worldgroup. As a professional anthropologist, Rodney believes in the urgency of culture to drive meaningful action, whether that is in a protest march or a board room. He is committed to partnering with leaders to architect models for cultural and social change. 

Rachel Engel, Rachel Engel, Regional Head, Macquarie Group Foundation, EMEA  and co-founder of Macquarie Pride EMEA
Rachel Engel, Rachel Engel, Regional Head, Macquarie Group Foundation, EMEA and co-founder of Macquarie Pride EMEA. Rachel Engel has been the Head of the Macquarie Group Foundation in EMEA for the past thirteen years. Her role includes leadership across the Foundation’s strategy around social impact investing, shared value and catalytic capital funding. Previous roles include IBM, AOL UK, East London Business Alliance and Bridges.org (tech for good non-profit based in South Africa). In 2011 she was a founder member of Pride@Macquarie in EMEA. Eleven years on, 2022 Macquarie was awarded #1 in the Stonewall Employer Equality Index 2022 and received highly commended at the Diva awards for the employee network group. Rachel continues to be an active member on the steering group; hosting a panel for Lesbian Visibility month in 2022 and interviewed Dame Kelly Holmes as part of the Macquarie Pride month celebrations 2023. Rachel began her career in the arts (theatre production) and is Vice Chair of the arts and homelessness charity Streetwise Opera. She is also a trustee for Heart of the City and a UK grant making trust, the Sudborough Foundation.

Mark Fisher, Partner, Sustainable Transformation Practice, Kantar
Mark Fisher is a partner in Kantar’s global Sustainable Transformation Practice helping our clients navigate environmental and social sustainability issues. Mark has recently launched an approach to help brands understand how they are perceived on DEI from often less represented people.

Chloe Fowler, Founder, The Nest Research
Chloe Fowler is an independent qualitative researcher, otherwise known as The Nest Research. She's a proud MRS Fellow and ex-chair of the Association for Qualitative Research. In her spare time she writes (unpublished) Queer novels.

Chris Hutchings, Deputy Head of Creative Excellence, Ipsos and co-chair of Ipsos PRIDE, Ipsos’s internal LGBTQ+ network
Alongside his day job as Deputy Head of Ipsos’s Creative Excellence team, Chris is the co-chair of Ipsos Pride in the UK (130+ employees in the UK and growing), as well as the newly formed Global Pride employee network.  Chris has joint responsibility for planning, overseeing and actively helping deliver the work of the Pride Network in amplifying LGBTQ+ voices within the business, informing and inspiring colleagues and promoting allyship, as well as encouraging best practice in all the work we do.

Lee Isaacs, Senior Media Manager: Southern Europe, JustEat Takeaway
Lee Isaacs works in the Global Brand Media team at Just Eat Takeaway.com and has over 11 years experience in the media industry working across award winning campaigns; working with brands such as PepsiCo, Coca-Cola, Camelot, Lindt and NSPCC. 
At Just Eat Takeaway.com, he has held the position of the Global Chair of the internal LGBTQIA+ Network 'JET & Proud' for just over a year, leading a strong global committee of 35 people and engaging +500 people in the JET & Proud Network worldwide, and is committed to make change within the workplace. With Lee's marketing background, he spearheaded the launch of Just Eat Takeaway.com's first global Pride campaign 'Free to Be' in 2023, which aimed to show the brand's commitment and support for the LGBTQIA+ community worldwide. The campaign sponsored 8 Pride Parades in 4 markets externally and supported over 22 markets internally with numerous educational and celebratory events and initiatives. Lee's efforts along with the committee to supercharge their inclusion and diversity work at Just Eat Takeaway.com has been recognised across multiple LGBTQIA+ awards, being shortlisted at the Gaydio, Pink News and British LGBT Awards in 2023. 
Outside of work, Lee volunteers as Director of Media at the charity 'National HIV Story Trust' which has the aim to record and preserve the history of those affected by the AIDS pandemic of the 1980s and 90s.

 Dr. Sarah Jenkins, Founder and Director, Magenta Research
Sarah has 20 years’ experience delivering high quality insight for global clients as well as more innovative and agile startup companies. She is a multiple published author and started her career conducting social policy research before moving to the Social Research Institute at Ipsos MORI. She then moved to be Head of Qualitative within their Media, Content and Technology team, and won the prestigious AQR Award for Qualitative Effectiveness for her work with the BBC. Sarah founded Magenta in 2016 and has since grown an award-winning agency that works closely with clients to deliver tangible and actionable outputs for clients. Sarah is an active member of the research community: she has spoken at numerous conferences; been an award judge; and has delivered MRS training in digital ethnography.  Sarah has always been an LGBTQ+ ally and Inclusion has been at the heart of Magenta from the beginning.

Harry Kinnear, Associate Director, Space Doctors, part of Human8
Harry is Associate Director as Space Doctors (part of Human8), a cultural and creative consultancy and certified B-Corporation. He specialises in global cultural strategy. Harry identifies as a gay man (he/him) and is part of the Space Doctors DEI initiative. He has also written on the subject of LGBTQIA+ representation in culture and brands, published in online publications such as The Dieline.
He specialises in global cultural strategy, helping brands better connect with culture to create more meaningful futures.

Lily Lindon, Novelist 
Lily Lindon is a writer and editor living in London. She studied English Literature at Cambridge University, where she was involved with the Footlights comedy group. She was an Editor at Vintage, Penguin Random House, before joining the creative writing school The Novelry. DOUBLE BOOKED is her debut novel. Her newest book, MY OWN WORST ENEMY, is out now.
You can follow her on twitter @lily_lindon or instagram @bookymcbookface

Ella Majava, Practice Director, Inclusive Innovation, C Space
Ella Majava is a Practice Director at C Space, heading up the Innovation Practice in EMEA. Ella works in the intersection of human and cultural insight and innovation, and her expertise lies in understanding the lived experiences of different audiences, and co-creating with people to develop new products, services, and business models. She has led DEI-focused projects on categories ranging from sports to sexual health, and is part of C Space DEI ThinkTank. 

Charlotte May, Group Head of Customer Research, Legal and General
Charlotte leads Consumer, Adviser and Market Research at Legal & General, directing programmes across multiple business divisions, including insurance, retirement and investment products. She’s a passionate advocate for using customer insights to drive business decision-making. Charlotte has extensive research and insight experience, gained through both agency and client-side roles, across a broad range of sectors including Finance, FMCG, Service & Events sectors. She has specialisms in global brand & comms research and customer experience evaluation, as well as expertise in product and proposition development and customer segmentation.

Bri McIntosh, Research Director, Human8 UK
Bri is a Business Director at Human8, specialising in Financial Services research. Bri identifies as a gay man (pronouns: He, They). He pioneered the set up on Human8’s global LGBTQIA+ Proud network and works with colleagues across EMEA, APAC and the US regions to help embed the network in line with cultural norms of specific offices. In addition, Bri also sits on Human8’s DEI committee and leads on the EMEA workplace culture pillar to help ensure that colleagues feel comfortable being their authentic selves in the workplace. Bri was recognised as an 2023 Research Hero for his commitment to driving DEI within the Human8 business.

Jordan McLaren, Senior Research Executive, Opinium
Senior Research Executive and Co-Lead of the Diversity and Inclusion team at Opinium, I work across a range of research, spanning social, charity, healthcare, PR, and financial sectors, with a keen focus on amplifying the voices of underrepresented and/or vulnerable communities in research and the workplace.

Sarah Morrell, Senior Client Leader, Kantar
Sarah Morrell is a Senior Client Lead based in Kantar’s UK Creative team specialising in working with brands to understand how they can optimise the in market performance of their campaigns, with a particular interest in positive and progressive people portrayal in advertising fuelled by partnerships with the global and UK national chapter of the Unstereotype Alliance, part of UN Women.

Mitch Oliver, Global VP of Brand Purpose at MARS, Deputy Chair of Stonewall
Mitch is an experienced executive at Mars Incorporated who has also held a variety of non-executive roles. These include positions as Vice Chair, Trustee, Non-Executive Director & Board Advisor across a range of organizations of different sizes and in different sectors. She brings the consumer’s voice into the room and is an expert in communications both traditional and digital, purpose, brand/portfolio strategy, reputation, and diversity & inclusion.
As the Vice President of Brand and Purpose at Mars Incorporated, a global family-owned business with $40 billion+ sales and 150,000 employees, Mitch is responsible for shaping and communicating the brand identity and vision of the company, both internally and externally. With almost 30 years of experience in the consumer goods industry,  she has a deep understanding of how to create and grow brands that resonate with customers and stakeholders, and how to leverage purpose as a driver of business and social value.
Mitch is also passionate about using her skills to contribute to various causes and sectors, including in the areas of human rights/inclusion, economics, and communications. She currently serves on the board of Pro Bono Economics, a charity that helps other charities/social enterprises understand and improve their impact and value. She is also the deputy vice chair of the Unstereotype Alliance, an initiative of UN Women that aims to eliminate harmful gender stereotypes in advertising. Additionally, she acts as a board advisor to three SMEs across different industries and scales, and is a a fully qualified executive coach, accredited by the European Mentoring and Coaching Council.

Jane Rowe, Associate Director, YouGov
Jane is an Associate Director in YouGov’s Public Sector & Not-for-Profit team and a member of the MRSpride steering group. She is also the community manager of YouGov’s Diversity in Research network group, focussing on ensuring research approaches are accessible and methodologies to reach marginalised groups.

Olga Trunova, Senior Research Executive at Tapestry Research
Olga Trunova is a Senior Research Executive at Tapestry Research. She works on project which have a focus on identity, diversity, and inclusion; collaborating both with charitable organizations and commercial clients. Olga firmly believes in the transformative power of advertising to bridge societal divisions and advance social change.