Recruitment, Team & Culture Forum

Pam Armstrong

Pam is a seasoned market research professional who after a career spanning over three decades of leading teams and working closely with clients to shape strategic decisions, took the decision to take a career diversion into recruiting within the sector.

Pam’s career began client side, but she switched to agency life at the start of the 1990s. Over the years, she has worked across sectors ranging from FMCG, Retail, Healthcare and Public Sector, leading global and single market projects that have influenced brand strategy and customer experience initiatives across multiple brands and clients.

Pam brings to recruitment a deep understanding of the sector and the skills and experience needed to excel in different areas. Her exposure to leading large and diverse teams and the recruitment she led for those teams, gives her a valuable and unique perspective on the recruitment journey. Her reputation isn’t just built on her skills - it’s built on her integrity, curiosity and empathy, plus her understanding that excellent recruitment is a critical component of business success.

Now consulting independently as a Partner at Daughters of Sailors, Pam continues to use her various skills and experience to help ensure the best people are placed in the right roles.

 Bethan Coe

Bethan Coe is an experienced Talent Acquisition and Strategy professional who has been working at Ipsos for 12 years, specialising in emerging talent with a robust background in business partnering and employer branding. She's held a number of roles in Ipsos during her tenure, but bringing in new people to the organisation is what she is passionate about.  

As Head of Recruitment, Internal Mobility & Future Talent at Ipsos UK, she leverages her extensive experience to drive strategic talent initiatives and enhance the employer value proposition. Passionate about coaching and mental health advocacy, Bethan is a certified Mental Health First Aider, committed to fostering inclusive and supportive work environments. 

Rachael Fraser

Rachael helps leaders navigate their role with clarity and confidence, unlock the potential in their teams and accelerate the human skills that lead to commercial growth in an increasingly AI driven world.

• LEADERSHIP ACCELERATION 4 TEAMS
• 1:1 COACHING
• WORKSHOPS & TALKS
• ACCELERATED BOOK CLUB

With 20 years’ experience working in insight - both agency and client side - and taking a classic career path from graduate scheme to board level, Rachael understands the world of insight.

Building on this commercial experience, Rachael is now a professionally trained and certified leadership coach helping individuals and businesses excel.

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Josephine Hansom

Josephine helps organisations future-proof their business by better understanding the next generation. She does this through thought leadership, training and talks.

Thought Leadership - Working with clients who want to crystalise the potential young people can bring to their business

Training - 10 steps to set your junior workforce up for success

Talks - Inspiring audiences to rethink the future of their business

Josepine was the Managing Director of YouthSight Research (since acquired by Savanta) and now offers her own consultancy solutions. She is well known on the conference circuit and recently represented the interests of young people at the House of Lords Communications and Digital Committee when it discussed the future of news.

She is also an elected member of the MRS Board, was made a fellow of the MRS in 2022, recently stepped down as the MRS EDI Chair and is a founding member of MRSPride.

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Suzy Hassan

Suzy is the Managing Director and Co-Founder of Potentia Insight, a consultative provider of innovative solutions including digital data collection, communities, and real-time reporting across B2B and B2C audiences. With over 20 years of experience, Suzy formerly set up Alligator Digital, building The BVA Family's online brand from scratch to a team of 19; the fastest-growing part of the organisation. Prior to that, Suzy led the UK operations team of 25 at Toluna, overseeing 200+ projects per month.

Under her leadership, Potentia has achieved significant revenue growth since its inception while expanding to 50 staff in just 2.5 years, including the acquisition of advanced analytics company SigDiff. Potentia was recently certified as a Great Place to Work® scoring 100% on psychological safety. Suzy champions a people-first culture, empowering staff at all levels to participate in decision-making, which she believes is fundamental to fostering innovation and building high-performing teams.

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Richard Heath

Richard has been in market research all his career, first in brand and communications with Kantar and most recently with Blue Yonder in R&D. He has always worked across global markets and has been based in London, Singapore and now Leeds. Richard has been leading teams of researchers for 15 years. His approach combines a focus on creating positive progressive cultures talented people want to be part of, whilst also retaining commercial pragmatism and building organized structures which grow the business and its people. Richard led Millward Brown (and then Kantar’s brand and comms domain) in Singapore for 3 years. He then moved home to lead Blue Yonder. Blue Yonder is a multiple MRS award winning international R&D insight agency. It is also a complex team of 50+ people and one of the fastest growing independent agencies in the UK.