MRS North roundtable: The Alchemy of Insight-Driven Decision Making

The modern insight professional isn’t just an expert researcher. We’ve adapted to the modern business environment, embracing all forms of feedback. We’ve grown fluent in the language of CX, UX and big data. We interpret, analyse and tell stories. Most importantly of all, we represent customers in both quantitative detail and technicolour qual.

But as we adapt, a new challenge emerges. How do we cut through the noise that surrounds today’s decision makers? How do we create self-sustaining cultures of customer centricity? And how do we guide stakeholders to the right decisions not just one time, but every time?

The art and science of decision making is complex – but recent trends have compounded this. Hybrid models of work have dispersed team dynamics, corporate cultures must exist across the physical-digital divide, and the volume of data businesses have access to continues to grow. Join us for an interactive, guided discussion on how to navigate our complex present, and help drive insight-driven decision making.

The event will be chaired by FlexMR CEO Paul Hudson, with guest speaker and MRS CEO Jane Frost. Over the course of the afternoon, you’ll join a small working group of industry peers to discuss current challenges, share best practices and develop new ideas. Together, we will:

• Explore the various ways businesses and stakeholders currently make decisions
• Examine the role of research, data and insight in the decision making journey
• Identify the skills insight professionals need to positively affect decision making

Following the event there will be a networking drinks reception with light bites sponsored by RONIN at The Borough, 3 Dalton Square, Lancaster, LA1 1PP from 16.30-19.00. All welcome.

With special thanks to:

FlexMR

FlexMR is the insights empowerment company. Our mission is to help research, product, and marketing teams to act decisively, stay close to customers and embed agile insight at the heart of every decision. We do this by building st...

FlexMR is the insights empowerment company. Our mission is to help research, product, and marketing teams to act decisively, stay close to customers and embed agile insight at the heart of every decision. We do this by building strategic partnerships based on cutting-edge research technology and award-winning service that create a culture of customer salience. Built from the ground up to meet the needs of modern research professionals, our award-winning InsightHub platform can host surveys, long-term communities, dedicated panels and short-term projects all within the same easy-to-use space. It comes equipped with a scalable database, intuitive analysis tools, qualitative capabilities, integrated video capture and much more. Join our growing family to discover how leading brands are transforming customer-centric decision-making into a sustainable competitive advantage. Find out more at www.flexmr.net.

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Ronin

RONIN excels in acquiring participants for both qualitative and quantitative survey research, including business professionals, healthcare specialists, experts, and numerous hard-to-reach audiences. We utilise online, phone, and digital platforms to ensure your targeted participants are engaged, delivering verified and high-quality data. With approximately 400 multi-market projects annually and over 25 years of experience, RONIN specialises in market research. Introducing RONIN Edge, our innovative platform for engaging senior-level audiences. With offices in the UK, Germany, Hong Kong, and the US, we are eager to discuss your international research needs.