The Political Marketing Battleground: Understanding Political Engagement in the Year of Elections

2024 has been the year of elections, with more than 100 countries and nearly half the world's population having a vote. In this event we reflect and present the latest thinking on political marketing published in the International Journal of Market Research.

This will be an engaging and reflective event that delves into the complex and evolving world of political marketing from around the world. In light of recent turbulent elections, the rise of new political movements, and the rapid spread of misinformation, it has become more vital than ever to understand how to shape the ways in which politicians, parties, and movements connect with citizens.

This event sees leading researchers share and debate insights on the strategies, tactics, and behaviours that define political institutions today, topics include the future role of political branding, development of political strategic marketing, and measurement of personal brands of Prime Ministers and other world leaders.

Speakers include: 

Dr. Guja Armannsdottir, Editor of the IJMR Special Issue “Global Political Marketing – The Future and Aspirations of Political Marketing” (Nottingham Trent University)

Dr. Christopher Pich, Associate Editor, International Journal of Market Research (University of Nottingham)

Professor Paul Baines, Professor of Political Marketing (University of Leicester)

Professor Darren Lilleker, Professor of Political Communication (University of Bournemouth)