B2B Network: Data Quality in B2B Research webinar

Having good quality data to work with in B2B research is detrimental to the success of the project and findings. This webinar will hear how both Ipsos and IRB ensure good quality data in the B2B space.

Hear from Ipsos and IRB 

Matthew Chatterton, Director, Customer Experience & B2B

Matthew has over 25 years’ experience in B2B market research and has worked with well-known B2B brands across technology, business and financial services, industrial and manufacturing sectors. Prior to joining Ipsos he spent 10 years working for two leading professional services firms, KPMG and Arthur Andersen. He supports Ipsos service lines in ensuring that best practices in B2B research are baked into the programme design and implementation.

Eva Oller, Director, Online Research Senior Consultant

Eva has been involved in the market research industry for almost 20 years and has experience with a broad range of methodologies and clients. She has worked in healthcare, consumer research and in the last few years focused on the B2B offering within Ipsos. She consults and supports researchers across Ipsos UK, Sweden and Denmark with a focus on finding the most suitable B2B quality solutions for clients. 

David Winter, Europe MD, IRB

Prior to heading up IRB’s European operations, David spent a decade at Lightspeed/ Kantar and other panel companies. Previously he worked in publishing and law.

With special thanks to:

Ronin International

With over 25 years of global market research experience, RONIN has perfected the science of finding and engaging B2B and hard-to-reach audiences. At RONIN, we understand that there is no one-size-fits-all methodology when it comes...

With over 25 years of global market research experience, RONIN has perfected the science of finding and engaging B2B and hard-to-reach audiences. At RONIN, we understand that there is no one-size-fits-all methodology when it comes to getting the right audience of real people. That’s why our team draws upon our vast experience and knowledge of the industry to work with you to ensure you get the audience you need. We use the best available methods to reach your research objectives,  you can be confident that you’re getting the most accurate and reliable results. Trust RONIN to help you achieve your research goals. We utilise online, phone, and digital platforms to ensure your targeted participants are engaged, delivering verified and high-quality data. With approximately 400 multi-market projects annually and over 25 years of experience, RONIN specialises in market research. Introducing RONIN Edge, our innovative platform for engaging senior-level audiences. With offices in the UK, Germany, Hong Kong, and the US, we are eager to discuss your international research needs.

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Prevision Research

Established in 2009, Prevision Research provides a highly specialised and bespoke customer feedback service. Clients include small and medium sized research agencies, independent consultants, marketing and advertising agencies and large corporates. Many of our clients have worked with us for over 10 years. Our purpose is to provide our clients with top quality data, delivered on time and on budget. We are committed to providing a friendly and professional service on every project. We provide both telephone (CATI) data collection as well as online (CAWI) fieldwork, with a particular specialism in integrated CATI and CAWI approaches.