BBFC’s 2024 Guidelines Research – Evolving Standards in Media Classification

Explore the refreshed British Board of Film Classification (BBFC) guidelines and the research driving their evolution. CEO of We Are Family, Maurice Wheeler will share insights from innovative methods including teen-led film parties and surveys involving over 11,000 participants.

The findings reveal a shift in audience perceptions, including heightened sensitivity to violence and sexual violence, evolving views on drug use and concerns about normalising bad language. This webinar will shed light on how these insights have shaped the BBFC's updated classification guidelines to better serve audiences, especially parents, educators and young people.

Attendees will gain a deeper understanding of the complexities of audience research, the impact of socio-cultural trends on media consumption and how such insights influence policy-making.

What you’ll learn:

• Understand how the BBFC conducted robust, nationwide research to inform its updated guidelines
• Learn innovative research methods to tackle sensitive subjects, including the use of teen-led film parties and online communities
• Discover audience perspectives on key issues such as violence, drug use, and sexual content
• Explore how changing societal norms are reflected in classification standards

About the speaker: Maurice Wheeler, CEO at We Are Family

Maurice Wheeler is CEO at We Are Family in London; the world's biggest and most experienced full-service agency group that specialises in children, teens and their families. Maurice has been at the front-line of developing audience led strategies for over 25 years, working with brands in the entertainment, sports, FMCG, leisure and travel industries.