What’s the value of retaining talent today?

Through Covid, technology leaps and economic disruptions, the market research industry has had a variable few years.   There have been peaks and troughs in the recruitment sector too – points where there are more candidates than roles, and vice versa.  Some agencies have been growing, others have been finding the market difficult or at the very least unpredictable. It’s hard to know how best to nurture and develop talent in uncertain times.  The knock-on effects are myriad – such as managing staff morale, workloads, and agencies’ reputations.

In this webinar we look at the value of being forward-thinking in retaining talent.  We learn from across our sector and beyond on how this is done, sharing ideas and practices from different agencies and external bodies.  We show the benefits of a nuanced approach – recognising that some churn is realistic, but that there are real advantages to investing time, money and effort into retaining valued employees for longer. 

We model the benefits of these efforts, including the financial return on retention, to help businesses across our sector potentially think different about their talent management strategies.  We provide new ways to help agency MDs, FDs and Department Heads to consider retention in the strategic planning process.


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