Advanced Artificial Intelligence (AI) Strategies for Market Research: APIs, Python, and Bespoke Solutions

Master advanced AI tools and techniques to create bespoke solutions that elevate your market research capabilities.

This advanced course is designed for professionals ready to deepen their AI expertise and create custom solutions for market research. You’ll explore the power of APIs and Python programming, gaining hands-on experience with platforms like OpenAI, Hugging Face, and RapidAPI to extend AI capabilities.

The session includes practical demonstrations of using GPT to assist in Python development, enabling rapid creation of tools for sentiment analysis, trend forecasting, and consumer segmentation. Participants will also learn how to integrate advanced AI tools, such as Power BI, for dynamic data analysis and reporting. By the end of the course, you’ll be equipped to innovate, solve complex challenges, and enhance your market research outputs with bespoke AI-driven solutions.

Learning Outcomes:
By the end of this course, participants will:

• Learn to use APIs to integrate AI tools into market research workflows.
• Develop Python scripts for tasks like sentiment analysis and trend forecasting.
• Explore advanced tools, including Hugging Face and Power BI, for data analysis and visualisation.
• Create bespoke AI solutions tailored to specific market research challenges.
• Utilise GPT to simplify and accelerate Python application development.

Who Will Benefit:
This course is ideal for experienced market researchers, analysts, and AI practitioners who want to expand their technical skills and build bespoke AI applications.

Learning Method:
Hands-on API integrations, coding demonstrations, group projects, and case studies.

Course Delivery Mode:
Online.

Trainer Biography:
Karolyn Webb is a Senior Learning Technologist, Visiting Lecturer, and former Data Scientist with over three years of experience in market research as Head of Research Technology. She specialises in AI-driven solutions, having developed advanced tools such as GPT-based thematic analysis platforms. Karolyn delivers courses on Emerging Technologies in Marketing at the University of Hertfordshire and is designing an online course on Data Analytics and AI for the University of Nottingham’s Business School. As a Chartered Psychologist, she combines expertise in technology and education with a passion for making AI accessible and impactful for professionals.