Creating Purpose for Individuals, Teams and Brands

Over the past 5 years, there’s been an explosion of interest in purpose-driven leadership.

Academics argue persuasively that an executive’s most important role is to be a steward of the organisation’s or the Brand’s purpose. Business experts make the case

‘Purpose’ has a very popular focus today. Many people are focusing on their purpose and companies are reaching out to public relations/marketing/market research firms to help them define or refine their organisation’s purpose.

‘In a time of heightened stakeholder expectations, business leaders are rightly concerned with how purpose can boost innovation and brand value—for them, the value lies in illuminating purpose on the commercial side of the business AND the people side of business’ (Price Waterhouse Cooper, Business survey May 2016).

This new course is not your typical research or marketing workshop.

But if you want to understand your clients’ motivations and needs, understanding purpose will put you ahead of the rest and this course aims to introduce you to the importance of Purpose both at the individual level and at the company/Brand level.

Who would benefit

This course is for anyone who wants to:

• Uncover their own leadership purpose and what it means for how they work within their own company.
• Understand how to create a team purpose and get a taster for how to cultivate a culture around this purpose.
• Explore how to help brands and companies identify and curate their own sense of Purpose.

It will also be valuable for anyone who is:

• Curious about how to drive motivation, engagement and productivity within themselves or others (team leaders, Directors of teams, HR or Learning & Development).
• Concerned with the areas of business, marketing and psychology and wants to see how the latest thinking can be applied to brands (brand, marketing, insight, comms)
• Working with a Brand or Company currently on the journey to uncovering Purpose (or already working with a Purpose) and wishes to know how it will affect you and your work.

Objectives

Overall, to gain a better understanding of what Purpose is and how to apply it:

• How can we uncover it at an individual level, for teams and also for organisations.
• How can we do this to ensure our client relationships are strengthened and our ability to deliver to our clients’ purpose is on point.

Learning outcomes

• You will gain a deeper understanding of how to be more engaged, motivated and productive in your work and your career.
• Get clarity in who you are, what makes you distinct and how to bring more of it into everything you do.
• Reframe your approach to work and your clients and tackle projects and client relationships with new-found vigour.

Level

Business