Design Thinking

Ever wondered why Design Thinking has such hype? Looking for inspiration in how to bring fresh energy and new tools into market research?

In our one-day, introductory collaborative work session we will give you a hands-on, sneak peek into Design Thinking’s process and mind-set. By placing the experience at the heart of matters you will witness, first hand, how tacit knowledge can be unlocked. Our observation focused, iterative approach enables you to shift from a ‘thinking’ to ‘doing’ mode.The valuable “Design Thinking for People-People” booklet will ensure you leave us with a thorough theory-fix to boot. Great thinking.

Level

Specialist

Who will benefit from this course?

This course is for people-people who are interested in learning how we can change our approach to research by adopting a designer’s mind- and tool-set.

Aims and objectives

• Equip you with Design Thinking ‘ground rules’ to facilitate adopting the Design Thinking mind-set
• Walk you through Ideo’s 3 step process of inspiration,ideation & implementation
• Experience prototyping
• Take part in a perspective switch exercise
• As newly made ‘Design Thinkers’, discuss how Design Thinking can be used in a research context and be able to develop that thread

Learning outcomes

• Get the bigger picture of what Design Thinking is about and how it can be applied
• Gather firsthand experience of rapid prototyping and be able to adopt it
• Gain an understanding of the role of research in modern design processes
• Be able to identify practical applications in your own work context. 

Price

• Members £195 + VAT
• Non-members £295 + VAT

Testimonials

“This course was exciting, upbeat and creative!”

Maria Dickson, KPMG Nunwood
21 September 2015