Enhancing the Value of Client-side Research

Skills and strategies to improve effectiveness and impact.

Objective

This practical workshop will:

• Help you to further your understanding of best practice strategies and skill sets to improve the effectiveness and impact  of market research/insight within your organisation
• Give you opportunities to practice new skill sets and review best practice strategies with other delegates.

Learning outcomes

By the end of this workshop, delegates should have an understanding of a number of effective solutions and success factors in creating real influence for market research/insight within the organisation by:

• Increasing the actionability of the research you commission – how to know when you’ve got an insight; how to generate insight from research, how to refine, build on it and communicate it
• Becoming more commercially astute – why demonstrating financial accountability is so important. How to think bigger picture. What’s so important about Return on Investment (ROI)? Key times to measure ROI. Practical exercises in how to measure the ROI of research and make it tangible
• Improving relationship management with stakeholders and suppliers. Practical exercises to help you to understand your own work styles, to know how they come across to your colleagues and stakeholders and to help you to make small adjustments to improve the quality and productivity of your working relationships
• Communicating effectively – improving your communications and making them more commercial. We will work with a tried and tested consultancy tool to provide concise and convincing recommendations

Who will benefit?

This workshop is designed for senior, experienced client-side researchers (e.g. Heads of Department, Deputies, Senior Research/Insight Managers).

NB This is not a training course about day-to-day project management skills (e.g. writing a brief, agency management). Regrettably, because of the nature of this event, agency researchers are ineligible to attend.

Testimonials

“Very useful and informative.”

Tesco
September 2016

“Excellent.”

Jenny Morrison, Bank of Ireland
September 2016