Essentials of Quantitative Research

Data collection, sampling, analysis, presentation.

This course enables you to:

• Develop a full understanding of all aspects of the quantitative research process.

Learning outcomes

By the end of the course, delegates should have developed their understanding of:

• Quantitative research and when to use it
• A range of data collection methods
• The fundamentals of sampling
• Best practice in questionnaire design
• Basic analysis techniques
• Special quantitative techniques, e.g. rating, ranking, mean scores
• The fundamentals of statistical reliability and significance tests
• How to explore data and investigate hypotheses
• How to draw conclusions and make recommendations
• How to present and report findings

This course will include the opportunity to work through a case study from brief to presentation.

Who will benefit?

This course will benefit recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).

Testimonials

"Informative, educational, occasionally brain-stretching, and very worthwhile!"

Jez Simms - Communicorp UK, February 2023

"Extremely useful, well organised and gives learnings that can be applied practically."

Katrina Rayment - Critical Research, February 2022

"I enjoyed the course and learnt a lot from it, thank you."

Louise - Levercliff, May 2021

"Simple, effective and super useful for market researchers!"

Hayley Carroll - Barclays, October 2020

"Informative, interactive and fun."

Guy Radford - Vitreous World, June 2020

"Hard concepts made simple and clear for a layman to easily grasp."

Winnie Nyato - Girl Effect Tanzania, June 2020