How to Maximise Insights from Online Depth Interviews

Discover and practice the skills and techniques that will get the most from depth interviews online

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

Course overview

This half day interactive course offers a safe space to build your skills and develop confidence for working in the online environment.  Using a best practice skills framework, you will give and receive feedback on  interviews, learn how to manage participants and try techniques that go beyond Q&A.

Learning Outcomes

• You will be able to build effective research relationships online
• Understand how to create rapport, and interview without bias
• Use emergent interviewing skills for creative probing
• Focus participants’ attention and keep them engaged
• Use visual techniques and laddering to explore beneath surface responses.

Who will benefit:

Everyone who has some experience of one on one qualitative interviews and wants to increase their confidence in working online.

Learning Method

To optimise the time available, there will be some pre-work. The half-day will include theory, practice interviews with feedback, and taking part in techniques as participants.

Course Delivery Mode: virtual training course, using video.  The course will not cover depth interviews on chat based platforms.

Trainer Biography:

I am a Fellow of the MRS and an Accredited Trainer specialising in qualitative research skills, thinking and methods. I was an early adopter of online qualitative methods. In a lifelong career, I can count the depths and groups I have done in the thousands. I have published ‘Interviewing Groups and Individuals in Qualitative Market Research’ (Sage) and a number of eBooks.