Insight-driven Innovation

What do winning companies do in tough economic times?

According to Ernst & Young global research, they innovate continuously.

It’s increasingly important for researchers to develop the skills and capabilities to be part of this innovation, whether incremental or disruptive, and to demonstrate that insight can be the inspiration for change which delivers a commercial return. This is a highly practical, ‘learning by doing’ course, designed to provide an overview of innovation approaches, and find a role for insight professionals in delivering or participating in innovation projects in their business.

Who will benefit from this course?

• Experienced client-side insight professionals who are keen to become more involved in driving innovation and change in their business
• Experienced agency researchers who want to help their clients use insight to drive innovation

Aims and objectives:

This course will enable you to:

• Use customer and market insight to drive innovation within your business, either incrementally or disruptively
• Design innovation projects using a flexible framework appropriate for your business and market
• Use research to contextualise, identify opportunities, create customer empathy and deliver stimulus for creative thinking
• Use a structured approach for understanding customer needs and benefits, and creating new – or enhancing existing – product/service propositions

Learning outcomes:

By the end of the course, delegates should be able to:

• Design an innovation framework which is relevant to the problems, challenges or opportunities faced by their business
• Work with people across their business in delivering innovation projects
• Set the context for innovation, and identify opportunities for the business to innovate
• Connect deeply with customers and create empathy
• Create customer benefits through a full understanding of customer needs
• Enable fresh and creative thinking to deliver new ideas
• Use proposition structures for creating new product/service propositions, and enhancing existing ones

Testimonials

“Helping to break the cycle of sequential thinking to drive innovation, but keeping insight at the heart. ”

“Very helpful and interesting. ”

“Practical, technical and focused. ”

“A day well spent! ”