Introduction to B2B Market Research

Webinar

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B2B markets have distinct differences from their consumer cousins. Products are often niche, target markets are frequently small but valuable, and decision making can be highly complex. These and other unique features have important implications for those researching in B2B environments.

Objectives

• Ensure a rounded knowledge of key research disciplines
• Adapt existing research skills for use in B2B settings
• Undertake a straightforward research exercise for a B2B business
• Knowledgably commission a more complex market research exercise for a B2B business

This webinar is designed for all those whose work involves any kind of business-to-business research or who is thinking about conducting B2B research.

Format

Delivered in one 1-hour webinar, which will have around 45 minutes of content followed by 15 minutes for Q&A.

Content

• How B2B markets are defined and their unique features
• The role that research can play in B2B markets
• Key trends in B2B environments and research
• The fundamentals of designing a B2B research project
• How to overcome key challenges and ensure project success