Introduction to Market Research

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

Deepen your knowledge of the principles, practices and processes of market research.

Live Session 1

9:30 – 10:30            Basic Principles of Qualitative Research
What? Why? How? 

Live Session 2

11:00 - 12:00          Basic Principles of Quantitative Research
What? Why? How? 

Live Session 3

14:00 – 15:00          Beyond the Surface
Going deeper and seeing further with NLP and Semiotics 

Live Session 4

15:30 – 16:30          Presenting for Impact
10 steps for successful presenting

16:30 – 16:40          Question Time & Close

Overview
This introductory course enables you to understand the basic principles and practices of market research: what it is and why we do it. The entire research process will be covered, from understanding research requirements and the basic principles of qualitative and quantitative research, through to organising, analysing and presenting findings.

Learning outcomes:

• The various approaches and scope of market research
• Basic principles of qualitative and quantitative research
• Analysis and interpretation of findings
• The role of market research in client organisations and its role in business decisions
• Presenting research findings

Who will benefit:
A wide range of delegates including researchers – both agency and client-side – at the start of their career and research users. Also suitable for staff in supporting functions, e.g. administrators who require a basic understanding of market research as well as individuals from small companies who may need to commission or undertake research but don’t know where to start.