Introduction to Market Research

Deepen your knowledge of the principles, practices and processes of market research.

Live Session 1

9:30 – 10:30            Basic Principles of Qualitative Research
What? Why? How? 

Live Session 2

11:00 - 12:00          Basic Principles of Quantitative Research
What? Why? How? 

Live Session 3

14:00 – 15:00          Beyond the Surface
Going deeper and seeing further with NLP and Semiotics 

Live Session 4

15:30 – 16:30          Presenting for Impact
10 steps for successful presenting

16:30 – 16:40          Question Time & Close

Overview

This introductory course enables you to understand the basic principles and practices of market research: what it is and why we do it. The entire research process will be covered, from understanding research requirements and the basic principles of qualitative and quantitative research, through to organising, analysing and presenting findings.

Learning outcomes:

• The various approaches and scope of market research
• Basic principles of qualitative and quantitative research
• Analysis and interpretation of findings
• The role of market research in client organisations and its role in business decisions
• Presenting research findings

Who will benefit:

A wide range of delegates including researchers – both agency and client-side – at the start of their career and research users. Also suitable for staff in supporting functions, e.g. administrators who require a basic understanding of market research as well as individuals from small companies who may need to commission or undertake research but don’t know where to start.

Trainer Biography

Gavin Mulholland

Gavin is a Director at Illuminas with over 20 years’ experience in the industry. A holistic researcher, he works across both business and consumer markers, using qual and quant techniques as the project requires. He is a member of MRS, the International Association of Hypno-Analysts (IAHA), and is a NLP practitioner, having studies under the founder, Dr. Richard Bandler. He is also the trainer of Britain’s premier Heavyweight Cage Fighter Champion, Neil ‘Goliath’ Grove. Gavin’s commercial research started on a consultancy basis while lecturing in Psychology and also Social Communications at the Universities of Westminster and Middlesex respectively.

Testimonials

"Insightful, detailed and confidence-boosting."

Jaime Lamouri - Face Facts, June 2022

"Very enjoyable and informative."

Fran Evans - Walsall Council, June 2022

"Excellent at giving context to this area of work."

Hannah Birch - BBC, March 2022

"A detailed yet concise day of insight into the role of research in all kinds of industry."

Ajib Molajo - National Savings and Investments, March 2022

"A great course for those new to the industry."

Sarah Garbacz - FlexMR, March 2022

"A very informative introduction to market research."

Chloe Parker - Cambridge Market Research, September 2021

"Excellent overview of the techniques and methodologies of qualitative and quantitative research."

Paul Farrow - NHS Business Services Authority, September 2021