Introduction to Moderating

This course enables you to:

• maximise your potential as a moderator by building your confidence and exploiting your own individual strengths.

Learning outcomes

By the end of the course, delegates should know how to:

• get started and cope with nerves
• work with a discussion guide
• use stimulus materials and projective techniques
• deal with difficult respondents
• manage client involvement in the process
• understand and be able to apply:
• the basic theory of moderating
• some good practice tips
• the principles governing effective group dynamics
• a range of projective techniques
• the principles governing the effective use of body language

Key points

Who will benefit?

This course will benefit trainee qualitative researchers, quantitative researchers who undertake some qualitative research, planners who may be required to conduct groups and clients who have a hands-on role in data gathering.