Introduction to Qualitative Research

Understand the role of qualitative research and the basic methods involved

Learning outcomes

• Qualitative research, its role in contemporary research and its general application
• The process of planning a qualitative research project
• The stages involved in the qualitative research process
• How to select an appropriate approach
• Interviewing and methodological techniques
• How to apply interviewing skills
• How to process and analyse data

Who will benefit

 Researchers who are new to qualitative research, as well as buyers and users of research.

Testimonials

"Engaging, full of helpful tips and an excellent way to be reminded how wonderful qualitative research is!"

Anna Chapman, The Key Support Serviced Ltd
April 2020

"Completely new or looking for a qual refresh, there is something for everyone."

Sophie Ward, NFU Mutual
April 2020

"An introduction to qualitative research that makes me excited to get stuck into my next research project."

Emily Carey, Samsung Electronics
April 2020

"As someone starting out in research, this course was extremely valuable. Ruth was super passionate and enthusiastic and research which made the course really enjoyable. I came away feeling really inspired, and would highly recommend!"

Rosie Noble, Gymshark
April 2020

“Very informative and answered everyone's questions.”

Laura Osborne, One Minute to Midnight
November 2019

“Ruth was fab! Great presenting style, very engaging, funny and very knowledgeable. I'd delightfully do another course with her, thanks!”

Laura Osborne, OneFmaily
November 2016

“It is a very comprehensive overview of qual research done in an interactive, relatable and practical way.”

Julia Teshmer, MTM London
November 2016

“A comprehensive, engaging and interactive. Good starting point for any researcher. ”

Imogen Daynes, Tesco
November 2016